![Walmart-logo walmart logo](https://www.brainlabsdigital.com/wp-content/uploads/2022/01/Walmart-logo-300x81.png)
Fresh Watermelon
Objective
Educate customers on Walmart’s grocery offering and create interest in fresh-picked seasonal produce.
Solution
Gamification ad creates an interactive game where users swipe to move watermelon and lemonade into a blender, revealing a recipe.
![wm_sw_header](https://www.brainlabsdigital.com/wp-content/uploads/2022/01/wm_sw_header.jpg)
Execution
Gamification interstitial
Full-screen mobile experience
Drag and drop
Custom interactions
![wm_sw_results](https://www.brainlabsdigital.com/wp-content/uploads/2022/01/wm_sw_results-300x196.jpg)
Results
5.3x
CTR
(vs. industry benchmark)
7.5x
engagement rate
(vs. industry benchmark)