walmart logo

Fresh: strawberries


Objective

Educate customers on Walmart’s grocery offering and create interest in fresh-picked seasonal produce.

Solution

Gamification ad creates an interactive game where users swipe to catch strawberries, revealing a recipe.

strawberries

Execution

Full-screen mobile experience

Drag and drop

Custom interactions

strawbs

Results

5.3x

CTR
(vs. industry benchmark)

7.5x

engagement rate
(vs. industry benchmark)