Back to campus
Objective
To drive ad engagement and product interest for dorm room collections for the new Back to Campus season.
Solution
High impact (expandable and enhanced) creatives to showcase multiple dorm room environments and encourage shoppable product exploration.
Execution
Click-to-pan interactions
Hot-spots controlled carousel
Products and pricing
Results
2.2x
interaction time
(vs. industry benchmark)
2.4x
engagement rate
(vs. industry benchmark)