Sweet Escapes is a baking, building, Match-3 puzzle game that focuses on a colorful cast of characters and decadent desserts. Sweet Escapes was looking to benchmark their creative team, and engaged with Consumer Acquisition.
Cost Per Mobile App Install
Text & Headline Variations
7-day Revenue Increase
Mobile app installs ads on Facebook and Instagram
Created +295 concepts and variations, +13,800 custom and lookalike audiences
We wanted to improve ROAS and benchmark our internal UA team to see if there were areas we could improve. Partnering with Consumer Acquisition allowed us to discover ways to optimize our campaigns using their creative best practices and proven media buying strategy. It was eye-opening! I highly recommend!
Michael Witz, CEO