![shopkick-logo](https://www.brainlabsdigital.com/wp-content/uploads/2024/02/shopkick-logo-300x60.png)
Fall Campaigns (Various)
Objective
Increase app installs and activations through exciting creatives that garner interest and incentivize action
Solution
Devised a multi-faceted approach to maximize impact which included mobile app install campaigns and creative testing across both static, UGC and animated video creatives
![shopkick1-min](https://www.brainlabsdigital.com/wp-content/uploads/2024/02/shopkick1-min.png)
Execution
Static images
2D animation
UGC videos
Results
23%
reduction in CPM
26%
Reduction in CPI