Fall Campaigns (Various)

Objective

Increase app installs and activations through exciting creatives that garner interest and incentivize action

Solution

Devised a multi-faceted approach to maximize impact which included mobile app install campaigns and creative testing across both static, UGC and animated video creatives

Execution

Static images

2D animation

UGC videos

Results

23%

reduction in CPM

26%

Reduction in CPI