![logo_plan](https://www.brainlabsdigital.com/wp-content/uploads/2022/01/logo_plan.jpg)
Your name has power
Objective
Garner audience interest and engagement with Plan Canada’s campaign with the secondary goal of lead generation (on the landing page).
Solution
High-impact interactive unit that featured the campaign video and compelling text to encourage user ad engagement.
Execution
Embedded video banner
YouTube video player
Text and button animation
![plan_header](https://www.brainlabsdigital.com/wp-content/uploads/2022/01/plan_header.jpg)