![Joe_Fresh](https://www.brainlabsdigital.com/wp-content/uploads/2022/01/Joe_Fresh-300x37.png)
Let's Weather Together
Objective
Showcase the versatility of Joe Fresh’s new seasonal fashion collection while promoting online and in-store sales.
Solution
Customized dynamic creative to drive a personaized experience, showcasing specific seasonal clothing based on the user’s location and its weather conditions (rain, cloud, snow, sun) based on a live data feed.
![jf_header](https://www.brainlabsdigital.com/wp-content/uploads/2022/01/jf_header.jpeg)
Execution
Location & weather versioning
Dynamic content personalization
Video background
Results
80+
hours saved in trafficking time
(dynamic vs. standard banner)