Mobile game studio INK Games was seeking to create a new repository of ad creatives to support the worldwide launch of their flagship social board game, Prize Kingdoms.
Creative research and conceptualization to generate fresh, relevant creative assets through testing and iterations. Top-funnel strategies were supported by the creation of longer form commercial content including a game trailer, narrative commercial, and live-action commercial.
3D Computer Animation
Illustration & Character Design
new, tested ad concepts
distinct long-form commercials