![Hudsons_Bay_logo](https://www.brainlabsdigital.com/wp-content/uploads/2022/01/Hudsons_Bay_logo-300x26.png)
Mother's Day
Objective
To digitally extend a seasonal promotional print supplement for Mother’s Day with the goal of driving branded ad engagement and site visits.
Solution
Eye-catching, high-impact creatives that mimicked Hudson’s Bay print promotion to drive in-ad product engagement.
![hb_md_header](https://www.brainlabsdigital.com/wp-content/uploads/2022/01/hb_md_header.jpeg)
Execution
Magazine-like feel
Carousel slider
Product names and pricing
Results
2.1x CTR
vs. industry benchmark
4.0x
vs. industry benchmark