Fall: room of the season
Objective
To digitally extend a seasonal promotional print supplement for Fall: Room of the Season with the goal of driving branded ad engagement and site visits.
Solution
High-impact (expandable and enhanced) creatives that promoted different fall furniture collections in an interactive experience.
Execution
Interactive lookbook
Magazine-like feel
Hover hot-spots
YouTube player integration
Results
1.5x
interaction time
(vs industry benchmark)
3.4x
engagement rate
(vs industry benchmark)