Fall: room of the season


Objective

To digitally extend a seasonal promotional print supplement for Fall: Room of the Season with the goal of driving branded ad engagement and site visits.

Solution

High-impact (expandable and enhanced) creatives that promoted different fall furniture collections in an interactive experience.

hudsons bay catalogue

Execution

Interactive lookbook

Magazine-like feel

Hover hot-spots

YouTube player integration

Results

1.5x
interaction time
(vs industry benchmark)

 

3.4x

engagement rate
(vs industry benchmark)