Australia OOH

Objective

Dettol was seeking to increase talkability of their featured product lines and drive sales lift among core retailers with exciting new creative assets.

Solution

Static and video creative concepts were developed based to support full-funnel paid social media executions across platforms with a variety of creatives, including influencer adapted creatives and traditional branded 2D animated videos.

Execution

Static images

2D animation

Influencer adaptations

Results

49%

reduction in CPE

15%

average engagement rate

lift in ad recall