Relationship Management

Objective

Cloze was seeking to drive new app installs for their relationship and inbox management solution with new, refreshed creative assets developed through data-informed testing.

Solution

Static creative concepts were developed based on Cloze’s client motivations, these fueled a robust testing strategy to uncover winning concepts and user motivations. Results would then drive rapid iterations of 15 second videos developed on a weekly basis to drive user acquisition.

Execution

Results

100+

creative variations

6x

lift in app installs