Weekly Flyer

Objective

Design an agile creative strategy to reflect weekly print flyer promotions and improve the ability to personalize ads to audiences at scale.

Solution

Data-driven creative solution that would feature personalized promotions to specific audience segments. Ads are powered by feed-based content management to ensure products reflect ongoing weekly flyer sales.

Execution

Results

85%

savings in creative-production time
(real-time vs. traditional updates)

230+

hours saved in trafficking time
(dynamic vs. standard campaign)