STEM Careers

Objective

To engage in audience outreach through digital initiatives to encourage interest and applications in STEM careers available at BorgWarner.

Solution

Data-driven animated display banners featured STEM job roles and targeted users in specific job sectors for personalized ad experiences at scale.

Execution

Results

91%

reduction in creative production time
(dynamic vs. standard campaign)

2.1x

CTR
(vs. industry benchmark)