![1280px-Best_Buy_Logo.svg](https://www.brainlabsdigital.com/wp-content/uploads/2022/01/1280px-Best_Buy_Logo.svg-300x207.png)
Back to school
Objective
To digitally extend a seasonal promotional Back to School flyer supplement with the goal of driving product interest and site visits, with a secondary goal of driving online orders.
Solution
High-impact expandable canvas that extends the online flyer into an interactive in-ad branded browsing experience.
![bb_header](https://www.brainlabsdigital.com/wp-content/uploads/2022/01/bb_header.jpeg)
Execution
Interactive lookbook
Replicates online flyer experience
Zoom and scroll functionality
Custom product hovers