Social Ads 101

Never tackled social before? This session covers all the basics on social media advertising.

What we cover

  • Account Structure
  • Creatives
  • Optimisation
  • Audience Research
  • Bids and Budgets
  • Conversion Tracking
  • Campaign Objectives
  • Bid Strategies
  • Attribution

Part 1 — Set-Up

We kick off by explaining Account Structure, and where campaigns, advert sets and adverts fit within this. We will then show you how to conduct Audience Research, as well as selecting the correct Campaign Objectives and Creatives for your business goals.

Part 2 — Launch

We will run through setting Bids and Budgets, and the optimum Bid Strategies for different types of advertising activity. You will then be ready to start running social ads on Facebook.

Part 3 — Optimise

We will also look at Conversion Tracking and Attribution so that you are able to accurately assess the impact of your advertising activity. Testing, reporting and analysing performance will all be covered so that you can get your campaigns performing as efficiently as possible once they are live. *This course will mainly run through social in the context of Facebook and Instagram but will touch on Twitter and LinkedIn.

Trainers for this session

Luisa Callander

Account Director

If you can’t make the date, but would like to attend the session, please keep your eyes on this page as we will be releasing new dates soon!

Please email and we can arrange a refund or voucher for another session.

We will be releasing online video content based on the session at a later point via paid access, so please fill in this form if you’d like to register interest.

N.B. those attending the session will also get access to this content for free.

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or email us with any questions you might have.