What we cover
- Account Structure
- Keyword Research and Match Types
- Ad Copywriting
- Campaign Targeting
- Bids and Budgets
- Mobile Strategy
- Best Ad Copy Practices
- Ad Extensions
Part 1 — Set-Up
We’ll start with the basics of Account Structure, explaining Campaigns, Ad Groups, Keywords—and how to navigate through them. The next step is where your business comes into play. Here we show you how to do Keyword Research and Match Types so you can find the most suitable search terms to target. When you know what keywords you’ll be spending on, we will talk about Ad Copywriting and how you can make this engaging and relevant.
Part 2 — Launch
Once you have some content under your belt, we’ll go through setting your campaign live. We’ll teach you how to target your consumer through Campaign Targeting. When that’s all set up, we’ll run through how Bids and Budgets work so you’ll know how to set up, launch and start spending with Google Ads. At this point, there’s also Mobile Strategy to walk through and work out how you might do this differently to advertising on desktop. We’ll run through Reporting so you can keep track of your successes and clock where you can improve your campaigns in the future.
Part 3 — Optimise
Testing, testing, testing. We’re all about testing at Brainlabs so we can make good ads better. We’ll kick off with Brainlabs’ Best Ad Copy Practices and how to test these against what is currently running. Once you’ve optimised the copy, we’ll show you the different options for Ad Extensions and how this can improve your clickthrough rate (CTR).
Trainers for this session
Senior Account Manager
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