What we cover
- Advanced Campaign Types
- Bidding Strategies
- Tech Intro
- Ad Parameteres and Customisers
- Competitor Analysis
- Budgeting and Forecasting
- Wider Marketing Strategy
Part 1 — Inside Google Ads
We will start with an introduction to Advanced Campaign Types, exploring Google Shopping, Google Display Network, Gmail and DSA. We will then delve into Bidding Strategies, considering why each strategy is suited for different kinds of campaigns and advertising goals, and Audiences, looking at how remarketing can work for you.
Part 2 — Tech Stuff
Once you have an idea of the different campaign types and different ways to set up your account, we’ll look into the different Tech that can be applied to an account. We will start with Ad Parameters and Customizers, and then look into Competitor Analysis, to help you better understand market behaviour when forming your own PPC strategy.
Part 3 — Optimise
Finally, we’ll look into Attribution, to help you understand the value of different campaigns. Finally, we will be looking further at Budgeting and use the Google Ads bid simulations to make forecasts, and how Google Ads can interact with other marketing channels. At the end, there is the option for a live account audit, where we can apply some of the principles we learned!
Trainers for this session
If you can’t make the date, but would like to attend the session, please keep your eyes on this page as we will be releasing new dates soon!
We will be releasing online video content based on the session at a later point via paid access, so please fill in this form if you’d like to register interest.
N.B. those attending the session will also get access to this content for free.