Be a Boardroom Hero: Data Privacy Course for Senior Marketers

Thu, 18 March 2021 - 08:00 - 11:00 PDT / 11:00 - 14:00 EDT / 15:00 - 18:00 GMT

Stand out in the boardroom, look sweet to the C-suite and impress your boss like a boss with the Data Privacy for Senior Marketers course.

About this course

We’re on a mission to build the most powerful senior marketers of tomorrow. Think Captain America but instead of super-soldier serum we’re ready with an injection of knowledge that’ll help you rise above mere-mortal marketers.

Our Data Privacy for Senior Marketers course is the essential guide to how you can and will be reaching your audiences in the future. If you’re doing any sort of marketing in the US or Europe then an understanding of the data privacy landscape is key, so we’ve identified the topics that are going to take you from data dummy to boardroom hero.

Data Privacy may not sound as sexy as social media or OOH but we’ve got something better, it’s called OOOOOH and it’s the sound your chief exec makes when they find out you’ve future-proofed their business with your awesome marketing mind.

So, if you thought that ITP was your tech support team going to the bathroom or that CCPA was the shiny robot in Star Wars then get in touch.

We’ll make sure that you’re first to the party when the third party cookie crumbles and you’ll know more about privacy than Harry the hermit crab. With such priceless information (well maybe not priceless but at a really reasonable price) you’ll be well on your way to being a certified boardroom hero.

What the course covers

The course will include the following:

  • Navigating the privacy landscape
  • Past and present privacy measures: GDPR, ITP, CCPA
  • Facing the future – How to use first party data 
  • Creating the roadmap for your company


Your course leader

Mark Syal

SVP, Product

Your course leader is an industry hero of data science. Mark Syal has built and led digital teams for an impressive list of high profile media agencies. He is currently the Global SVP of Product & Technology, helping marketers solve marketing challenges through both a scientific and experimental lens.

Mark has such an affinity for digital that he dreams in 0s and 1s, and a commitment to data privacy so deep that we wonder if Mark is even his real name.

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