Paid Media Manager, Domino’s
Football tournaments are always good for pizza delivery companies, but we wanted to take it to the next level. Working with Domino’s during Euro 2016, we developed a way of personalizing ads at scale, adjusting bidding strategy and ad copy according to our analysis of how the time of day and even events on the pitch affected consumer behaviour. CTR increased by 22%, AOV by 17%, and ROI by an incredible 55%.
Digital Marketing Director, Simply Business
Simply Business needed a full Brainlabs search makeover. That meant restructuring their account (using our own ‘A/B Labs’ tool to test new campaigns against the old) and some expert use of Google’s Customer Match, plus another unique piece of BL tech, 24/7 bidder, to optimise bids based on intent. The results? A whopping 27% increase in traffic, 16% uplift in leads, and a reduction of CPC by 13%.
In a highly competitive market, TSB sought to increase online loan applications by 20% year-on-year. Using a detailed audience and ad-placement strategy, as well as bespoke automation, we were able to ensure we were targeting the right people at the right time. Loans applications increased over 120% year-on-year, with month-on-month improvements, smashing the 20% target.
Who our clients are
Below is some data on our current client mix. We work with a diverse set of clients across many industries. What unifies them is their ambition to be the best in the business.
We have experience across virtually all sectors. We bring the biddable expertise, you bring the knowledge of your market. That’s how we build best-in-class marketing operations for all our clients. Our cross-vertical experience that allows us to share new and innovative techniques from parallel industries.
We’re specialists—we want to be the best in the world at whatever we do. Back when we started we were purely paid search. We added paid social and programmatic when they were born. All of these channels are powered by our skills in automation and data. The split between our different services is no coincidence. It’s closely related to the size of each channel within digital.
We grew our own business by working with SMEs and we’ll always love working with brands that are well established, but still hungry for growth. Over the years, we’ve taken on a few larger brands too, which has presented some really exciting new challenges, such as running accounts across multiple continents or implementing cross-channel strategies.
Figures represent number of employees according to LinkedIn.
We only want to do what’s valuable. For some clients, that’s running everything. For others, it’s tech with a bit of analytics and CRO or it’s using our expertise as consultants. That’s why we work as an agency as well as with in-house teams. It means our clients have the freedom to choose the services that they truly need.