Benchmarking Against A Time Series For Performance

One of the top three media agencies in the world

The Challenges


Limited data sets available for forecasting


Lack of multi-dimensional forecasting

The Solution

High compute backend with multi-variate options

Our custom app provided options for multiple dimensions and measurements, thresholds for data comparison and complete data coverage.

Frontend embedded app deployment for a seamless experience

Creation of custom HTML and JavaScript-based apps for Data Visualization and enhanced UX.

Real-time forecasting and benchmarks

We setup an API and a Server in AWS that generates forecasts and benchmarks with minimal latency.

The Result

The client’s ongoing campaign had a CPM of $3.25. On comparing this to the benchmark CPM of $3.78 created by the app, the client was able to reallocate the reach and targeting.