CASE STUDY
Benchmarking Against A Time Series For Performance
One of the top three media agencies in the world
![media-aagencyflask](https://www.brainlabsdigital.com/wp-content/uploads/2023/07/media-aagencyflask.png)
The Challenges
![Challenge-Limited-Data Challenge-Limited-Data](https://www.brainlabsdigital.com/wp-content/uploads/2023/07/Challenge-Limited-Data-100x100.png)
Limited data sets available for forecasting
![Challenge-Forecasting Challenge-Forecasting](https://www.brainlabsdigital.com/wp-content/uploads/2023/07/Challenge-Forecasting-100x100.png)
Lack of multi-dimensional forecasting
The Solution
High compute backend with multi-variate options
Our custom app provided options for multiple dimensions and measurements, thresholds for data comparison and complete data coverage.
Frontend embedded app deployment for a seamless experience
Creation of custom HTML and JavaScript-based apps for Data Visualization and enhanced UX.
![Solution-Frontend-Backend-Graphic](https://www.brainlabsdigital.com/wp-content/uploads/2023/07/Solution-Frontend-Backend-Graphic.png)
![Real-Time-Forecasting-Graphic](https://www.brainlabsdigital.com/wp-content/uploads/2023/07/Real-Time-Forecasting-Graphic.png)
Real-time forecasting and benchmarks
We setup an API and a Server in AWS that generates forecasts and benchmarks with minimal latency.
The Result
The client’s ongoing campaign had a CPM of $3.25. On comparing this to the benchmark CPM of $3.78 created by the app, the client was able to reallocate the reach and targeting.
![SWOT-Result-Graphic](https://www.brainlabsdigital.com/wp-content/uploads/2023/07/SWOT-Result-Graphic.png)