Blog

The Battle For The Future of Media

 

Naming things isn’t easy in this industry, from what you call yourself as a company to the way you describe your services. Brainlabs currently calls itself a ‘performance marketing agency’; not too long ago it was a ‘PPC agency’, and before that it was once an ‘innovator in paid media’.  

Still, at least we’ll never be called a ‘cagency’. For […]

Businesses need to adapt to automation before it’s too late. Here’s how.

 

I often get asked why we took on a robot receptionist. Doesn’t that scare our human employees? Am I trying to induce the robocalypse?

The main thing to remember about increased automation is that it’s synonymous with increased productivity. In other words, business growth. Which leads to more employment, by the way. This has been true for Brainlabs, and it has […]

The Importance of Personalisation in Digital Marketing

Last month we came together to discuss the importance of personalisation for paid media advertising. Our fantastic speakers included Oliver Marlow Thomas, Founder & CEO of Ad Lib. John Sills, Managing Director at The Foundation, and John Dirk Morrison, Growth Marketer at Thread. Check out some of the highlights!

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Back to School: Dealing with the Digital Skills Gap

Kick-starting a new season of PPC Chat Live, our September edition took us back to school, with three fantastic speakers discussing how to deal with the digital skills gap. Harry Davies, Head of Marketing Measurement and Attribution at Google, had some troubling statistics to share. Have a listen:

 

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Outdoor advertising braced for its programmatic moment

Google’s capacity to bring together its programmatic know-how and huge store of personal data could be a real game-changer for outdoor, particularly considering its unique access to mobile data from its Android network, said Daniel Gilbert, CEO of performance agency Brainlabs. […]

How to integrate online and offline for the best overall result

Digital marketers are big supporters of online advertising, as you might expect, but offline — TV, print, and out of home — still has a major role to play in today’s campaigns. After all, even though digital is growing massively, global online spend isn’t projected to catch up with offline until 2020. […]

Find anomalies in your campaign spending with this Google Ads script

Have you ever had a campaign spend a touch more than expected and taken a too long to spot it? No one likes to catch their campaigns underspending, let alone overspending, but even pay-per-click (PPC) superheroes aren’t entirely infallible. If a change or issue pops up, it’s best to be warned about it sooner rather than later! […]

Here’s why you should crowdsource your programmatic creatives

It’s not often that marketers get to kick back and relax while customers do their job for them, but when you adopt user-generated content (UGC) as your creative, that’s how it works. Coca Cola’s “Share a Coke” campaign is a famous example where sales rose by more than 2% in the US after people began posting images of personalized Coke […]

European Businesses Need to Adapt to Millennial Employees

It’s not particularly important where you place the boundaries between generation X, millennials and the emerging generation Z. What’s important is recognizing the cultural differences between these generations; and, if you’re an employer, adapting to these differences. […]