Working with your marketing team or agency: 5 golden rules for campaign success
Managing, planning, and executing campaigns is a team sport - it needs input from each player and the coach. In this post, I’m going to share my key tips for refining the way you work with your mark...
4 Practical SEO impacts of Google’s machine learning advances
We know that Google has long been an incredible leader in the field of artificial intelligence and machine learning. There are a lot of innovations that they’ve been responsible for that have caused a...
Brainlabs acquires leading influencer marketing agency Fanbytes
Brainlabs has acquired influencer marketing agency Fanbytes, strengthening our portfolio to deliver a full range of performance channels for clients. With expertise in platforms including TikTok, ...
How data-driven prediction is changing the face of remarketing
The rise of digitally-enabled devices and the proliferation of sensors meant marketers have had an unprecedented opportunity to tailor and target ads with greater precision. And yet, accordi...
We’ve been voted #1 digital agency in the UK for the 2nd year running!
This is HUGE! Our peers have voted us as their most admired agency for the second year running in The Drum's UK Digital Agency Census 2022. It's always great to get awards but it's a special honou...
Persuasive ad copywriting: Using behavioural science insights to drive better results on Facebook
Did you know that ad copy that uses insights from the behavioural sciences discipline can lead to striking improvement in Facebook campaign performance? In a recent experiment, we ran for a UK ret...
Auditing for Success in SEO: Find Your Website’s Next Great Opportunity
As businesses are investing more in SEO, the expectation to see results is increasing. A recent survey from Search Engine Journal shows that 22% of clients want to see traffic increase as a result of...
Fernando Emilio Silva appointed as Brainlabs’ first LATAM CEO
We're thrilled to welcome Fernando to Brainlabs as CEO, LATAM. Based in Mexico, he will grow the agency's existing presence across the region. Fernando arrives at Brainlabs with extensive experien...
No Cookies, No Problem? 3 GMP Tips to Protect Your Data Strategy
There’s no argument: effective use of data is critical to doing best-in-class marketing. With the prevailing trend towards data privacy and the impending deadline of Chrome blocking 3rd party cookies...