Notes from the Field
TikTok Is Removing the Friction From Platform Diversification
Organic traffic is falling, but AI isn’t replacing it
Google Ads Is Testing PMax Channel Controls. Should Advertisers Use Them?
TikTok Just Made Paid Social Agentic
Affiliate Has Outgrown the Bottom of the Funnel
The Consideration Gap: The Missing Link Between Brand and Performance
How to turn brand awareness into buying intent by finding the barriers that stop customers from choosing you.
Which Marketing Metric Should You Actually Trust?
Different measurement methods answer different questions. The mistake is expecting one to answer them all.
How much of your budget should go into AI Search?
AI Search has earned a place in the marketing budget. The harder question is how much to invest, where that spend should go and how to know when it’s working.
What Should AI Actually Own in Your Media Team?
AI’s role in media is no longer up for debate. The harder question is which decisions it should be trusted to make alone.
Marketing Experimentation Framework: How to Run Better Tests
A framework for deciding which marketing experiments are actually worth your budget.
The Enterprise Marketer’s Guide to Local Media at Scale
Scaling local media is hard when every market behaves differently. Learn how enterprise brands can balance central control with local relevance to build a smarter, more scalable strategy.
Beyond Mentions and Citations: 5 KPIs for the Next Era of AI Search
As AI search matures, knowing whether your brand shows up is only part of the picture. We explore five new KPIs designed to show where you’re strong, where the gaps are and what to do next.
