In a world with a dizzying number of acronyms and abbreviations, you might be tempted to think: “Do I really need to know about CRO?”
I’m here to tell you that, yes, yes you do. […]
Last month we came together to discuss the importance of personalisation for paid media advertising. Our fantastic speakers included Oliver Marlow Thomas, Founder & CEO of Ad Lib. John Sills, Managing Director at The Foundation, and John Dirk Morrison, Growth Marketer at Thread. Check out some of the highlights!
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Kick-starting a new season of PPC Chat Live, our September edition took us back to school, with three fantastic speakers discussing how to deal with the digital skills gap. Harry Davies, Head of Marketing Measurement and Attribution at Google, had some troubling statistics to share. Have a listen:
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Google’s capacity to bring together its programmatic know-how and huge store of personal data could be a real game-changer for outdoor, particularly considering its unique access to mobile data from its Android network, said Daniel Gilbert, CEO of performance agency Brainlabs. […]
Digital marketers are big supporters of online advertising, as you might expect, but offline — TV, print, and out of home — still has a major role to play in today’s campaigns. After all, even though digital is growing massively, global online spend isn’t projected to catch up with offline until 2020. […]
Have you ever had a campaign spend a touch more than expected and taken a too long to spot it? No one likes to catch their campaigns underspending, let alone overspending, but even pay-per-click (PPC) superheroes aren’t entirely infallible. If a change or issue pops up, it’s best to be warned about it sooner rather than later! […]
It’s not often that marketers get to kick back and relax while customers do their job for them, but when you adopt user-generated content (UGC) as your creative, that’s how it works. Coca Cola’s “Share a Coke” campaign is a famous example where sales rose by more than 2% in the US after people began posting images of personalized Coke […]
It’s not particularly important where you place the boundaries between generation X, millennials and the emerging generation Z. What’s important is recognizing the cultural differences between these generations; and, if you’re an employer, adapting to these differences. […]
According to Ipsos, over 75 percent of advertising impact is determined by creative quality. And yet, creative messaging seems to be an afterthought next to ad placement and targeting.
I get it. Making the perfect creative requires some patience. But if you have the budget for it, testing programmatic display creatives is worth your time. […]
Don’t get me wrong — I’m not trying to replace humans with robots. What I am interested in, however, is economic growth. Yes, it’s true that automation will increasingly be used as a substitute for human labor. However, automation is also paving the way to a scientific, economic and social evolution the likes of which we’ve never seen, with consequences […]