SEOpinions Q4 2022 – Tackling competing updates, Google’s Multisearch & more
With all the noise in the SEO industry, it can be hard to know what to prioritize. SEOpinions is a quarterly newsletter by Brainlabs to cut through the cruft, inform you of important SEO updates, and...
Divya Gururaj joins as Brainlabs first-ever Global Chief Client Officer
We're thrilled to announce the appointment of Divya Gururaj, as our first-ever Global Chief Client Officer. As we continue to grow our footprint around the world, Divya will join as part of the globa...
Reclaiming Amazon chargebacks: You can get HOW much back?
Did you know you could be losing up to 7% of your total annual revenue on Amazon in the form of chargebacks and shortages? Fears of a global recession have the retail industry facing some of the most...
7 tips to sell SEO into the C-suite
Many people (myself included) got into SEO through the technology and marketing tactics side of things. As our careers progress, we start to find ourselves dealing with leadership in our own company ...
Beyond the Bots: Successful Marketing in an Automated World
The world is changing at a rapid pace and with it the consumer journey is increasingly becoming more complex, with a multitude of touch points in which to connect with your audience. With these touch...
Future of Marketing: First-party data
Google has announced a further extension to the collapse of third-party cookies - making them obsolete in 2024. Although there’s another 12 months preparation time for the exclusive use of first-part...
SEOpinions Q3 2022 – TikTok SEO, E-A-T, and GA4
With all the noise in the SEO industry, it can be hard to know what to prioritize. SEOpinions is a quarterly guide by Brainlabs to cut through the cruft, inform you of important SEO updates, and pr...
Luis Echevarria appointed to lead Brainlabs Mexico business expansion
We’re incredibly excited that Luis Echevarria has joined us at Brainlabs, to lead our Business expansion across Mexico. Based in Mexico City, Luis will organically expand the relationship with our cu...
Creatively Customising your Consumer’s Programmatic Journey
Often, the secret to campaign success is planning and executing a full-funnel strategy - knowing who your audience is, when to reach them, and how. Creative plays an important role in your strategy, a...