Brainlabs at Performance Marketing 360: “It’s time to reunite creative and media”

  Campaign launched its first ever Performance Marketing 360 conference this month. And they invited none other than our founder and CEO Daniel Gilbert to deliver a talk. The event places a special emphasis on the importance of data, automation and personalisation within advertising. In other words, all the things that...

The Anatomy of In-housing

The recent wave of in-housing is the inevitable consequence of an outdated media trading business model. Why shouldn’t advertisers expect transparency, control, and mutual trust? With the rise of digital, the advertising industry has changed overnight. The role of agencies has changed. And in the realm of biddable media, it’s...

How to Fight Online Ad Fraud in 6 Steps

One of the most common misconceptions about programmatic is that it's unsafe. Sure, there have been some notorious cases of ad misplacement over the past few years. And it can be pretty embarrassing (or worse) when it happens. Machines are doing most of the buying and running of digital ads, which...

The Battle For The Future of Media

Naming things isn’t easy in this industry, from what you call yourself as a company to the way you describe your services. Brainlabs currently calls itself a ‘performance marketing agency’; not too long ago it was a ‘PPC agency’, and before that it was once an ‘innovator in paid...