How to set up your Google Cloud Console for Search Ads 360 scripts
At Brainlabs we have been publishing and sharing our scripts for a long time now. Normally these have been as simple as copy and pasting some code, inputting your own spreadsheet, or other IDs, playing with some settings, and hitting run. You’ll have noticed that when you do this,...
3 Ways to Optimize Your Paid Media Campaigns
It can be easy to want to sit back and relax after launching your paid media campaigns. You’ve put in all the hard work of designing creative and writing copy, setting bids and nailing your targeting – it can feel like a break is well overdue. This is one of...
Campaign Manager vs Analytics 360
Okay, so you've heard of Google Analytics 360 and Campaign Manager. But what do they actually do? As a Google Marketing Platform Sales Partner, we can help navigate these muddy waters. We sat down with our cross-channel expert James and analytics whizz Paul to discuss the benefits of both, and...
How Analytics 360 Can Help Build a Best-in-class Data Set Up
Google’s Analytics 360 is the enterprise version of Google Analytics, and is a core part of Google Marketing Platform. The standard Google Analytics is a great solution for most, but Analytics 360 has some game-changing features for businesses looking to develop enterprise-level analytics capabilities. As a Google Marketing Platform Sales...
Search Ads 360 and Display & Video 360: The Perfect Integration
Search Ads 360 and Display & Video 360, in conjunction with Campaign Manager, allows you to achieve every digital marketer's dream: showing the right person the right ad at the right time at the right cost. Like most dreams, making it come true takes a bit of work, though. As...
Programmatic display: an introduction to Display and Video 360
According to Google, internet users spend 4% of their time on the web on search. Display ads help you reach users in the 96% of the time spent outside of search engines, across websites, mobile devices, YouTube, Gmail and other affiliated networks. Google has two display buying platforms: the Google...
Search Ads 360: Top Bidding and Reporting Features
Search Ads 360, formerly known as DoubleClick Search, is a powerful search management platform built for advanced campaign management and reporting. It integrates Google Ads, Bing Ads, Yahoo! Japan, Yahoo! Gemini and Baidu all in one interface. This seamless integration allows you to make large-scale changes to campaigns, ad...
The Beginner’s Guide to Google Marketing Platform
The MarTech and AdTech landscape is complex to say the least. And in a world of walled gardens and increasingly complicated data regulations, a single-stack approach is the way to go. That's where Google Marketing Platform comes in. It’s a suite of advertising and analytics solutions with cross-channel audience data...
Brainlabs CEO Daniel Gilbert featured on BBC News at Ten
Our CEO Daniel Gilbert was featured on BBC News at Ten to share his views on Facebook targeting. If you missed the segment, watch it below: Facebook, Twitter, and other social media platforms have been reviewing their policies on political ads to ensure transparency over who is paying for what....