Digital marketers are big supporters of online advertising, as you might expect, but offline — TV, print, and out of home — still has a major role to play in today’s campaigns. After all, even though digital is growing massively, global online spend isn’t projected to catch up with offline until 2020. […]
Have you ever had a campaign spend a touch more than expected and taken a too long to spot it? No one likes to catch their campaigns underspending, let alone overspending, but even pay-per-click (PPC) superheroes aren’t entirely infallible. If a change or issue pops up, it’s best to be warned about it sooner rather than later! […]
It’s not often that marketers get to kick back and relax while customers do their job for them, but when you adopt user-generated content (UGC) as your creative, that’s how it works. Coca Cola’s “Share a Coke” campaign is a famous example where sales rose by more than 2% in the US after people began posting images of personalized Coke […]
It’s not particularly important where you place the boundaries between generation X, millennials and the emerging generation Z. What’s important is recognizing the cultural differences between these generations; and, if you’re an employer, adapting to these differences. […]
According to Ipsos, over 75 percent of advertising impact is determined by creative quality. And yet, creative messaging seems to be an afterthought next to ad placement and targeting.
I get it. Making the perfect creative requires some patience. But if you have the budget for it, testing programmatic display creatives is worth your time. […]
Don’t get me wrong — I’m not trying to replace humans with robots. What I am interested in, however, is economic growth. Yes, it’s true that automation will increasingly be used as a substitute for human labor. However, automation is also paving the way to a scientific, economic and social evolution the likes of which we’ve never seen, with consequences […]
Since its introduction to the Google Display Network last November, custom intent has been a game changer for display advertising.
Custom intent allows you to expand outside of predefined audience categories, identifying new prospects that are likely to be in the market for your product or service. […]
We thought the superhero outfit was just for show, but it seems like people really do take Daniel seriously… Tired of ranking third for two years in a row, Daniel decided it was finally time to step up his game and get to the top!
With over 25,000 votes and experts like Larry Kim and Purna Virji on the scene, the […]
There are over 300 million active Amazon users globally. Think about that for a second. These are all users who have an intent to purchase when they visit the website. With high conversion rates and low cost-per-clicks, Amazon is an absolute goldmine for advertising.
Amazon Marketing Services (AMS) offers great targeting possibilities thanks to its rich sources of user data from […]