Common CRO mistakes & how to avoid them
There are so many intricacies to Conversion Rate Optimization and UX testing, it’s easy to feel like you’re on information overload. There are tons of metrics you can compare, various reports you can dive into, a plethora of ways to form hypotheses a...
The anatomy of in-housing
The recent wave of in-housing is the inevitable consequence of an outdated media trading business model. Why shouldn’t advertisers expect transparency, control, and mutual trust? With the rise of digital, the advertising industry has changed overnig...
Open-source website crawler for SEO
We're all about effective and accountable search marketing. Part of being effective is being able to gather the data we need to diagnose an issue. For a while, we’ve been using a custom crawler to solve technical problems with our clients. Today, we...
Understanding the Google User Experience Report
You’ve done your keyword research, your site architecture is clear and easy to navigate, and you’re giving users really obvious signals about how and why they should convert. But for some reason, conversion rates are the lowest they’ve ever been, an...
7 tips for ecommerce search features
BEFORE READING: If you’re unfamiliar with JSON-LD, check out this article to learn more about the structured data format and why we prefer it. Overall, JSON-LD is much more flexible and scalable in comparison to microdata. Rather than having to add a...
How to fight online ad fraud in 6 steps
One of the most common misconceptions about programmatic is that it's unsafe. Sure, there have been some notorious cases of ad misplacement over the past few years. And it can be pretty embarrassing (or worse) when it happens. Machines are doing mo...
Paid search for retailers: three fundamental principles
Times are challenging for retailers. The high street is diminishing; ecommerce is growing; Amazon is looming. There are an exceptional few who can make it without a digital presence, but the majority will most certainly need to double down on their o...
How to estimate SEO traffic
Whether you’re expanding an existing business into a new market, bringing out a new product range, or building a brand new website from scratch, a key question you’ll need to answer is how much organic search traffic is reasonable to expect, and wha...
Brainlabs shortlisted for Campaign Agency of the Year Awards 2018
You read it here first: in 2019, Brainlabs will be rubbing shoulders with the stars! 🏆 Campaign's Agency of the Year awards are a celebration of some of the very best British agencies, highlighting remarkable work and talent in the industry. And we...