Black Friday 2021: why the first ever drop in sales doesn’t tell the whole story
What happened? 2021 was an anomaly in more ways than one, but this Black Friday was particularly remarkable: it represented the first year on record that saw a decrease in online revenue YoY, with e-commerce sales showing a 14% drop YoY in the UK and...
AI and Social Commerce: Digital Marketing Trends to Watch For in 2022
“Unprecedented” has become a clichéd term to describe the past two years, but that doesn’t diminish its accuracy. The global pandemic upended patterns, accelerated adoption of emerging consumer behaviors, and disrupted the carefully laid plans of eve...
Improving your creativity within CRO – why conflict, collaboration and your environment is key
Creativity. The notion that some of us have it and some of us don’t is widely misunderstood. Just because you can’t draw doesn’t mean that you’re not creative. For starters, there are tactics to activate and heighten creativity in us all - some of w...
Stephen Allan Joins Brainlabs as full-time Executive Chairman
In a stunning coup for Brainlabs, ex-MediaCom Chairman & CEO Steve Allan has returned to the media landscape which he has helped to define over 38 years. He joins us as Executive Chairman in a full-time appointment to help the agency go from bud...
Success on social this holiday season: Data-led recommendations to win at Facebook and beyond.
Two elements, supply and demand, determine CPM and CPA on Facebook. At Brainlabs we've completed an extensive analysis of the UK and US market for multiple verticals and, in particular, retail and compiled recommendations to help you prepare for the...
Brainlabs acquires international Amazon agency Molzi
That’s right, today we’re pleased to announce our latest addition to the Brainlabs team, the full-service Amazon specialist, Molzi. The move is our third acquisition this year! Our industry-leading expertise in Google and Facebook advertising alo...
Goodbye Expanded Text Ads: Google Announces Full Transition to RSAs
This week Google announced the change that every paid search marketer knew was coming sooner or later - the sunset of Expanded Text Ads (ETAs). With this change, Responsive Search Ads (RSAs) will become the core paid search text ad type for all adver...
The rise of privacy-first search engines: a marketer’s guide to Neeva, Brave, and DuckDuckGo
Consumer privacy is a major concern across every component of today’s marketing ecosystem. Brands, data providers, and advertising platforms are each attempting to deliver powerful, personalized experiences while navigating rapidly evolving da...
Brainlabs appoints Wan-Gyn Ang as SVP, APAC
Award-winning marketing strategist and business transformation leader Wan-Gyn Ang is joining Brainlabs to amplify the agency’s growth in APAC with a mission to share Brainlabs’ unique data, tech and talent approach with clients across the region.&nb...