Our Story
Hi I’m Ben Vincent
with Brainlabs here to tell you about Technology
Once upon a time, advertising was about the mad men and the media agencies.
Advertisers needed individual brilliance, relationships with media owners and buying power in order to beat the competition.
Then digital media came along, with its second-price auctions and trillions of data points, and the playing field was leveled. In this new era, the highest performing teams were the ones that truly understood the intricacies of the game and leveraged them to gain a winning advantage.
We applied our theory of High Performance to media and the rest is history. From 1 to 1000 people in 12 years, today Brainlabs is amongst the highest-performing agencies of all time – but it’s not just us about us! Our success has been built entirely on delivering real business impact for our clients in the form of revenue and profit.
Trusted by Top Global Businesses
Step 1: Create a new breed of media agency
Brilliant People
Our first step was recruiting top talent with the skills required to win in the modern media world, from data analysis and statistical modeling to critical thinking and creative problem solving.
Attract & Recruit
We assembled teams with complementary skill sets to study the platforms, experiment with different approaches and ultimately implement the winning strategies and tactics.
Cutting-Edge Technology
We then enhanced performance throughout the media flywheel with our proprietary technology
Step 2: Build a High-Performance culture
We knew that in order to continue to deliver High-Performance as we scaled, we needed to create the kind of culture that would attract top talent, accelerate their careers and create an environment where they could do their very best work.
Along came the Brainlabs Handbook. Now known as the Culture Code, the handbook lays out exactly what it means to be a Brainlabber and is intended to empower everyone to perform to their highest. We use the Culture Code as a guiding light when it comes to recruitment, career development and navigating the hurdles that come with being a fast growing agency. Our unique culture has earned us awards such as the Sunday Times Best Places to Work, The Times Top 50 Employers for Women and Campaign’s Best Places to Work.
Step 3: Become the biggest & best media agency in the world
We knew that in order to continue to deliver High-Performance as we scaled, we needed to create the kind of culture that would attract top talent, accelerate their careers and create an environment where they could do their very best work.
Along came the Brainlabs Handbook. Now known as the Culture Code, the handbook lays out exactly what it means to be a Brainlabber and is intended to empower everyone to perform to their highest. We use the Culture Code as a guiding light when it comes to recruitment, career development and navigating the hurdles that come with being a fast growing agency. Our unique culture has earned us awards such as the Sunday Times Best Places to Work, The Times Top 50 Employers for Women and Campaign’s Best Places to Work.
