Paid Media

Brainlabs & ETAs — feat. the Brainlabs ETA tool

It has now been nearly two months since expanded text ads (ETAs) hit the PPC scene and, as usual, we’ve been testing like mad. It’s still early and there’s plenty still to learn but we’re starting to get it all worked out. And then get it all bulk uploaded…

So remind me — what’s the deal?

Essentially, search ad space has doubled with […]

The 24 hour bidding schedule for AdWords

We’ve written an AdWords script to let you bid 24 times a day, 7 days a week
We often find that ROI and conversion rates are extremely variable at different times of the day and on different days of the week. However the standard Google Ad Scheduling only allows for six bidding windows in one day – not nearly enough if […]

Oxonians, we are back

A couple of weeks ago we returned to our familiar abodes of Merton, New, and Wadham. After catching up with some old friends, we set up camp outside the Rad Cam to help students escape the stress of finals by offering an avenue of relaxation via virtual reality headsets and free ice cream. Despite the windy weather, we had a […]

Pitchup appoint Brainlabs for PPC Expertise

Brainlabs is pleased to announce an exciting partnership with Pitchup.com, the UK’s leading website  for camping, glamping  and caravan holidays. At Brainlabs there are more than a few employees who are fond camping – so we were, in no uncertain terms, excited to embark on a collaboration with the company responsible organising the best camping holidays. On a more direct […]

Brainlabs welcomes partnership with Deliveroo

Deliveroo has appointed Brainlabs to manage their paid search account. It’s a wonderful appointment – most of London was delighted to learn that they could have a meal from Rossopomodoro, Carluccios or Nandos delivered to their door – and we’re happy to be working alongside a flourishing and brilliant brand such as a Deliveroo. We have, in the process, stumbled across […]

Tracking AdWords Competitors Over Time

We’ve got a handy little Google Apps script to help you make sense of your Auction Insights data. The Auctions Insight report isn’t available in AdWords Scripts, so we’ve had to do a bit of a work around – rather than put this script into AdWords, this goes into a Google Sheet.

If you’ve not run a script before please read our Introduction […]

AdWords Statistical Relevance Calculator

Ever run an AdWords test and not have a clue whether you can make a decision based on the data you get back? You’re not alone. That’s why we’re sharing this handy statistical relevance calculator that plays nicely with AdWords ad experiments.

To get started, click on the Tab at the bottom that describes your test – do you have 2, […]

Brainlabs wins The Digitals!

We are delighted to announce that we have won the Search Marketing category at The Digitals for our real time bidding for search platform we built for alpharooms. Please join us, if only momentarily, to bask in this paid search glory.

We thank our brilliant, bright, albeit slightly mad paid search scientists who, with rigor and ambition, created a tool that […]

Introduction to AdWords Scripts

Using AdWords scripts is essential to anyone looking to automate any of the more repetitive parts of account management.

Here at Brainlabs, we can’t get enough of scripts. We use them all the time, from something as simple as sending an hourly spend email to much more complex bid management systems that work across multiple accounts. They can be used to adjust ads […]

Sorry Google, we’ve written a script to reverse your ‘Close Variant Matching’

Google 0 – 1 Brainlabs
You may have heard that Google are removing exact match at the end of September. They’re telling us that it will give us “control with less complexity” which is really patronising for those sophisticated advertisers who have built systems and workflows around precise match types. It’s just a way of collecting more cash. People are going […]