Paid Media

Brainlabs is Europe’s 4th fastest-growing company!

So…we’re the 4th fastest growing company in Europe.
Pretty bonkers! First we were (first) on the Deloitte Tech Track Fast 50 for the UK, but this is growth on a continental stage!

CEO and our Supreme Leader Dan Gilbert has purportedly said: ‘I hate to sound like a broken record, but we just love growing, it feels great. It’s all in no small […]

How to fight against online ad fraud (in 6 steps)

 

How do you fight ad misplacement and fraudulent advertising? First of all, it’s hard. No media buyer can guarantee complete brand safety, nor can they ensure that every single impression is from a real person rather than a bot. A percentage of any digital advertising spend, at least for the foreseeable future, will either be wasted on non-human traffic (NHT) […]

Brainlabs is a Sunday Times Top 100 Employer!

 

As a company that pride ourselves on being a great place to work, getting recognition from The Sunday Times Best Companies is preeeetty awesome. We placed 27th in the end – an amazing achievement – but we want more! Setting our sights higher for next year, we mustn’t be complacent with the special (and, possibly, heaviest ever) award for Wellness, […]

Don’t worry P&G, Brainlabs will save you!

You said it all, you hero.

You cast your gaze upon the world of digital advertising and you saw the darkness lurking beneath its shiny surface, the lies, the murkiness, the rebates, the mark-ups, the horror, (the horror!).

We had seen it too, Marc, but only you had the power to awaken the industry to the gaping issues it had somehow […]

“This is your year, Brainlabs.”

.
“This is your year, Brainlabs.”
— Me, just now

So, 2016 is over. Before we start singing what we think are the words to Auld Lang Syne, let’s have a look back at a rather eventful year. 

 

This image perhaps sums up the general opinion of 2016 for the UK: lots of famous people and things are sadly no longer around — the toughest […]

Brainlabs & ETAs — feat. the Brainlabs ETA tool

It has now been nearly two months since expanded text ads (ETAs) hit the PPC scene and, as usual, we’ve been testing like mad. It’s still early and there’s plenty still to learn but we’re starting to get it all worked out. And then get it all bulk uploaded…

So remind me — what’s the deal?

Essentially, search ad space has doubled with […]

The 24 hour bidding schedule for AdWords

We’ve written an AdWords script to let you bid 24 times a day, 7 days a week
We often find that ROI and conversion rates are extremely variable at different times of the day and on different days of the week. However the standard Google Ad Scheduling only allows for six bidding windows in one day – not nearly enough if […]

Oxonians, we are back

A couple of weeks ago we returned to our familiar abodes of Merton, New, and Wadham. After catching up with some old friends, we set up camp outside the Rad Cam to help students escape the stress of finals by offering an avenue of relaxation via virtual reality headsets and free ice cream. Despite the windy weather, we had a […]

Pitchup appoint Brainlabs for PPC Expertise

Brainlabs is pleased to announce an exciting partnership with Pitchup.com, the UK’s leading website  for camping, glamping  and caravan holidays. At Brainlabs there are more than a few employees who are fond camping – so we were, in no uncertain terms, excited to embark on a collaboration with the company responsible organising the best camping holidays. On a more direct […]

Brainlabs welcomes partnership with Deliveroo

Deliveroo has appointed Brainlabs to manage their paid search account. It’s a wonderful appointment – most of London was delighted to learn that they could have a meal from Rossopomodoro, Carluccios or Nandos delivered to their door – and we’re happy to be working alongside a flourishing and brilliant brand such as a Deliveroo. We have, in the process, stumbled across […]