Paid Social

We’re experts in planning and activating campaigns across all major social platforms, including Facebook, Instagram, Kakao, Line, LinkedIn, Pinterest, Snap, TikTok and Twitter.

This is powered by our own in-house ad tech, such as our custom-built audience expander, the best of third party ad tech through global partnerships, and the use of advanced formats like AR and Chatbots.

What makes us your best partner for Paid Social?

We test and iterate at the speed of light. Our social account and campaign structures include a dedicated budget for testing, allowing us to always test new hypotheses, audiences, tactics and creatives.  Using dynamic budget optimisation tools, we can identify the best performing structure and iterate in real time, maximising every penny spent on the platform.

We are experienced in delivering Dynamic Creative Optimization (DCO), namely AdLib,, StitcherAds and Spirable. Our work is able to drive hyper-personalised consumer experiences across all social channels, providing clients with the most suitable dynamic creative solution for their brand’s needs.

We have a close partnership with all major social platforms, globally. Being a Meta Business Partner and a premium agency partner of LinkedIn, Pinterest, Reddit, Snap, Quora and TikTok means we have dedicated agency support in all markets. With some platforms we even receive early access to new formats and measurement tools before they become available to all advertisers. Our engineering team is also certified and has access to all major platforms’ APIs, so we can easily integrate, set up, troubleshoot, as well as develop bespoke solutions on top of their APIs.


Star Tool of Social: Facebook Attribution Window Comparison Tool

This data is not widely or publicly available but using this tool to pull conversion data directly from the Facebook API and segmenting it by view-through and click-through attribution windows means we can have better insights, and utilise it to develop sophisticated cross-channel attribution models.

Paid Social Results

Some of our spectacularly social successes across the world.

Read more on our blog

Our Social Lead tells Campaign where the UK election was won online

Our Social Practice Lead Costas Tsiappourdhi spoke to Campaign Magazine to gave his say on the which UK political party used social media best in the run-up to this week's election. Here's what h...

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Peak Season on Social 2022

Peak Season on Social: Our Secrets to Success in 2022

As advertisers ramp up their spend and customer intent reaches its peak, it's crucial to adapt your marketing approach. We explore various tactics, from scaling up investment in conversion campaigns ...

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Persuasive ad copywriting: Using behavioural science insights to drive better results on Facebook

Did you know that ad copy that uses insights from the behavioural sciences discipline can lead to striking improvement in Facebook campaign performance? In a recent experiment, we ran for a UK ret...

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Success on social this holiday season: Data-led recommendations to win at Facebook and beyond.

Two elements, supply and demand, determine CPM and CPA on Facebook. At Brainlabs we've completed an extensive analysis of the UK and US market for multiple verticals and, in particular, retail and co...

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Your ultimate guide to lead generation using paid media

What’s the point in growing website traffic organically or even paying for it when your visitors bounce after browsing it for a few minutes? They might even think of buying something from you, but th...

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How to make TikTok ad placements work for your brand

How to make TikTok ad placements work for your brand

For a long time now, we’ve seen the successful adoption of TikTok by clients in all sorts of verticals.  Getting a quick grasp of the different placements available is super useful for puttin...

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Should brands use TikTok or steer clear of the sinking ship?

Is advertising on TikTok a great move for brand exposure or a waste of investment? This article will help you decide to TikTok, or to Tik-Not.

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Twitter first steps

Advertising on Twitter: How to use ad formats for a winning strategy

It’s no secret that different types of ads on different platforms produce, well, different kinds of results. Ad formats have their own end goals in mind, and platforms have varying “personalities” th...

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