Hi I'm Costas
With Brainlabs
Here to tell you
about Paid Social

High Performance, Full-Funnel Paid Social

We deliver measurable results—whether through brand lift, direct conversions, or a full-funnel mix of KPIs. Powered by testing-backed expertise, strong creative, and data-driven strategies, our team consistently drives performance. Using the full suite of paid social channels and bespoke tech tools, we’re able to capture incremental revenue and unlock new growth opportunities.

Testing-Backed Experts in Social Media Buying

Our teams are obsessed with squeezing every ounce of value out of social platforms in order to maximise the impact of channel spend. Rigorous testing across the agency - all recorded and made accessible through our proprietary Hippocampus technology - means that from day 1 of working with us, your team is armed with all of the insight they need to ensure that from planning to activation, they will drive maximum value for your business.

Best-in-class platform partnerships

Our obsession with testing hasn’t gone unnoticed by our partners. This has led to global partnerships across all of the leading social platforms. These partnerships enable first-in-class dedicated agency support, early access to new features, and insights into their product roadmaps to ensure we’re always a step ahead of the competition. These partnerships extend to our engineering teams, where we collaborate on the production of proprietary technology for optimising paid social campaigns.

Powered by Creative & Data

Our partnerships and testing shows us that leading in Paid Social requires synergistic data and creative capabilities, so we built our agency around it. From building technology, like our Conversions API Bridge or Bytesights tools to building specialist teams in these areas, your social team is equipped to help you push the right information into the platforms to drive short and long term value for your business. See how our data-led TikTok marketing approach has delivered 80% YoY growth for our clients.

Brainlabs Technology enhances Paid Social

View all technologies

Audit

Audit analyzes ad platform setup and structure to ensure campaigns align with agency-wide best practices. It helps teams quickly identify growth opportunities within accounts.

Hippocampus

Houses hundreds of anonymized test ideas and results from cross-channel clients, offering insights into impactful strategies and identifying optimal testing opportunities for your campaigns.

Experiments Dashboard

Audience Sync Tool automates the upload of 1P data to platform streamlining data management

Geo Boost

GeoBoost designs statistically valid geo-tests, measures results, and evaluates the impact of marketing strategies without relying on cookies, while also calculating incrementality

Spend Optimizer

This cross-channel media planning tool ensures search is supported by other media channels throughout the funnel, optimizing media budgets for maximum performance.

Conversions API Bridge

Our Conversions API Bridge simplifies syncing your conversion data with social platforms. Connect once, and it integrates seamlessly across all your active platforms.

Bytesights

Bytesights tracks millions of data points on TikTok and Instagram, predicting trends before they peak and identifying creators to deliver hyper-relevant content for campaigns.

Bytesights Booster

This tool monitors organic and paid post performance, automatically reallocating budgets to top-performing content in real time to optimize results and maximize ROI.