Blog

Seriously, Google, can you just make exact match exact?

In case you haven’t heard, Google has decided to ignore function words and word order for exact match keywords.

If you just want to know how to fix this travesty, then scroll to the stopgap solution section where I’m sharing a script from Brainlabs (my employer) which will automatically add so-called “close variants” as negative keywords. Yippee! If you also want […]

How to fight against online ad fraud (in 6 steps)

 

How do you fight ad misplacement and fraudulent advertising? First of all, it’s hard. No media buyer can guarantee complete brand safety, nor can they ensure that every single impression is from a real person rather than a bot. A percentage of any digital advertising spend, at least for the foreseeable future, will either be wasted on non-human traffic (NHT) […]

How to fight against online ad fraud (in 6 steps)

How do you fight ad misplacement and fraudulent advertising? First of all, it’s hard. No media buyer can guarantee complete brand safety, nor can they ensure that every single impression is from a real person rather than a bot. A percentage of any digital advertising spend, at least for the foreseeable future, will either be wasted on non-human traffic (NHT) […]

Here’s how we improved gender equality at Brainlabs

Yesterday…
Was International Women’s Day with a CTA that felt very Brainlabs:
#BeBoldForChange
 
We have been bold indeed. And great change has occurred.
 
Last Year…
I wrote an article about how we were going to fix the gender pay gap. We had just introduced our pay gap tax, a measure praised by the Guardian as an effective solution to a problem that has persisted far […]

Brainlabs is a Sunday Times Top 100 Employer!

 

As a company that pride ourselves on being a great place to work, getting recognition from The Sunday Times Best Companies is preeeetty awesome. We placed 27th in the end – an amazing achievement – but we want more! Setting our sights higher for next year, we mustn’t be complacent with the special (and, possibly, heaviest ever) award for Wellness, […]

Don’t worry P&G, Brainlabs will save you!

You said it all, you hero.

You cast your gaze upon the world of digital advertising and you saw the darkness lurking beneath its shiny surface, the lies, the murkiness, the rebates, the mark-ups, the horror, (the horror!).

We had seen it too, Marc, but only you had the power to awaken the industry to the gaping issues it had somehow […]

The Drum’s Search Awards judges on the medium’s resurgence, Google, and where budgets are headed in 2017

Ahead of the Search Awards deadline (3 March), The Drum caught up with a few of this year’s judges on some of the industry’s key topics.

Paul Mead, founder and chairman at VCCP Media, Oscar Romero, head of biddable (International) at Starcom Mediavest Performics, Jonathan Beeston, board director and advisor at Croud and Daniel Gilbert, chief executive at Brainlabs Digital offer […]

Keeping an eye (or three) on your AdWords competitors

We all love to know what our competitors are up to. We shouldn’t care that much — we should probably just get on with being the best. But we just can’t help ourselves.

The best (and only empirical) source of competitor data is the AdWords Auctions Insights report. The only problem with this report is that it’s not easy to see […]