The last few months have been an awakening for advertisers about the risk of programmatic, but the risk has been there since the beginning.
Nothing has changed, other than brand safety becoming the object of mainstream media panic, and even a recent point of focus for the UK government. […]
In case you haven’t heard, Google has decided to ignore function words and word order for exact match keywords.
If you just want to know how to fix this travesty, then scroll to the stopgap solution section where I’m sharing a script from Brainlabs (my employer) which will automatically add so-called “close variants” as negative keywords. Yippee! If you also want […]
How do you fight ad misplacement and fraudulent advertising? First of all, it’s hard. No media buyer can guarantee complete brand safety, nor can they ensure that every single impression is from a real person rather than a bot. A percentage of any digital advertising spend, at least for the foreseeable future, will either be wasted on non-human traffic (NHT) […]
How do you fight ad misplacement and fraudulent advertising? First of all, it’s hard. No media buyer can guarantee complete brand safety, nor can they ensure that every single impression is from a real person rather than a bot. A percentage of any digital advertising spend, at least for the foreseeable future, will either be wasted on non-human traffic (NHT) […]
Yesterday…
Was International Women’s Day with a CTA that felt very Brainlabs:
#BeBoldForChange
We have been bold indeed. And great change has occurred.
Last Year…
I wrote an article about how we were going to fix the gender pay gap. We had just introduced our pay gap tax, a measure praised by the Guardian as an effective solution to a problem that has persisted far […]
As a company that pride ourselves on being a great place to work, getting recognition from The Sunday Times Best Companies is preeeetty awesome. We placed 27th in the end – an amazing achievement – but we want more! Setting our sights higher for next year, we mustn’t be complacent with the special (and, possibly, heaviest ever) award for Wellness, […]
You said it all, you hero.
You cast your gaze upon the world of digital advertising and you saw the darkness lurking beneath its shiny surface, the lies, the murkiness, the rebates, the mark-ups, the horror, (the horror!).
We had seen it too, Marc, but only you had the power to awaken the industry to the gaping issues it had somehow […]
Ahead of the Search Awards deadline (3 March), The Drum caught up with a few of this year’s judges on some of the industry’s key topics.
Paul Mead, founder and chairman at VCCP Media, Oscar Romero, head of biddable (International) at Starcom Mediavest Performics, Jonathan Beeston, board director and advisor at Croud and Daniel Gilbert, chief executive at Brainlabs Digital offer […]
We all love to know what our competitors are up to. We shouldn’t care that much — we should probably just get on with being the best. But we just can’t help ourselves.
The best (and only empirical) source of competitor data is the AdWords Auctions Insights report. The only problem with this report is that it’s not easy to see […]
Having the same search query leading to different ad groups can be bad news. The data about that query isn’t all in one place, making it harder to see how it is performing. It also gets in the way of managing bids: if some queries do badly, turning the bids down in one group can mean they just pop up […]