I was impressed by the opening keynote by Sophie Newton (Brainlab), who gave interesting insight of what Google potentially could offer to advertisers in the future. The extreme synthesis is: automation, automation and automation… Automation in ad copywriting using word vectors, automation in bids optimization with genetic algorithms and automation in images recognition for better display effectiveness with neural networks […]
We’ve made no secret about our obsession with testing — it’s a process at the heart of the Brainlabs methodology and we test, test, and keep on testing to optimise our clients’ marketing campaigns as scientifically as possible.
It should come as no surprise, then, that we’re conducting a series of events in conjunction with conversion optimisation agency Conversion, entirely devoted […]
Heat maps are cool.
Searchers’ behavior changes by hour and by day. Heat maps let you see the hot spots where you should fire up your bids — and the moments when you could save cold, hard cash by putting your ads on ice. […]
Frozen fruit? Check.
Bicycle-powered blenders? Check.
Award-winning digital agency? … Double-check.
Smart, smoothie-loving potential new recruits? TBC.
Yep, Oxford students, we’ve got everything else ready and now all we’re waiting for is you. We’ll be on Radcliffe Square from 8:30AM ready to get blending. We’ve heard the early bird drinks the smoothies so that’s why we’re starting so early, but arts students fear not, […]
Daniel Gilbert, founder of Brainlabs, agrees that “the best people usually know the best people for the job… we find a lot of our staff through internal referral”. Clearly though, it’s almost impossible to source staff based on recommendation alone, and both businesses have a careers page on their website, where anyone can apply. […]
At Brainlabs we love both cake and charity — so we were thrilled when the recent Macmillan Coffee Morning gave us the opportunity to combine the two by baking, and then eating, lots of wonderful cake, all while raising money for a fantastic cause.
Resident baking expert Zach led a crack team of intrepid sugar elves, with a kitchen management style akin […]
Even with expanded text ads, there’s still always more information you want to show searchers. That’s why we use ad extensions: callouts add extra info, sitelinks add extra info and links.
But the extra info — and the extra links — may change over time. […]
Up against some huge independent and network agencies, Brainlabs has won the Agency of the year award at the Masters of Marketing.
The Masters of Marketing and subsequent Festival of Marketing are among the largest and most important marketing events in the calendar, with the biggest advertisers and top agencies in the country attending both over three days. Over 200 speakers were present at the Festival, […]
Who really knows the full extent of Google Analytics’ capabilities? There are over 100 reports available even in the standard level platform and even the most avid users amongst us struggle to keep up to speed with the latest additions to the platform, but finally there’s a solution.
At the start of August 2016, Google released a Demo Account for Google […]
What is ad fraud? Ad fraud comes in all shapes and sizes and can’t be explained by one definition. The Joint Industry Committee for Web Standards released a report in 2015 to demystify the world of fraudulent advertising online. They listed 16 versions of ad fraud including: […]