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Buying Programmatic media? Your media agency is (probably) stealing from you.

 

Programmatic Display is the Wild West of the ad industry.

Back in 2014 the ISBA published a pretty damning report on media contracts but it still took a couple of years before the ANA Media Transparency Initiative detailed the commonplace practice of undisclosed media rebates.

Is anyone else wondering why media agencies have been silent on media markups and rebates? Or […]

The Brainlabs Summer Fete

The inaugural Brainlabs Summer Fete was an event for the Brainlabs history books. From uncertain and tempestuous beginnings, quite literally in the form of a massive cloudburst, was born an unforgettable and, importantly, sun-blessed party. Clients, Brainboxes, and friends enjoyed a plethora of activities including a bouncy castle, sumo suits, musical and magical entertainment, all alongside some fairly questionable facepaint. […]

Rotating ad copy: What traffic are you missing out on?

Ad testing is massively important.

But you knew that already. You’ve set up all your ad groups with multiple ad copy variants.

But the thing is, you don’t want to test for its own sake. You can’t just write a bunch of ads and leave them. At some point, you have to make decisions — keep the winners and lose the losers. […]

Brainlabs CF 5 – 5 Bing FC

July 4th
Bing FC vs Brainlabs CF
Market Road Stadium

Great, great goals. Masterful footwork. Defence-splitting passes, tricks and flicks, crunching challenges and scything runs down the wing.

Anyone hoping to see the above at the first Brainlabs vs Bing football match were sorely disappointed, but everyone agreed that teamwork and football were the real winners. As well as biscuits and Doritos. The final […]

Grace gives Marketing Land the Low-Down on Programmatic

“Online display marketing is confusing. It’s a never-ending list of platforms, funnels, features, acronyms and measurements to get your head around. To make matters more complicated, a new type of buying has risen in the past decade that lets you purchase ad space in real-time: programmatic buying.

Before you dive into the online tutorials and start on-boarding programmatic for your marketing team, let […]

Buying display media in advance or in real-time: What you need to know

Online display marketing is confusing. It’s a never-ending list of platforms, funnels, features, acronyms and measurements to get your head around. To make matters more complicated, a new type of buying has risen in the past decade that lets you purchase ad space in real-time: programmatic buying. […]

Sophie Newton Talks the Future of PPC

We’re quickly adding speakers and sessions to our Hero Conf London agenda, with the help of the experts at PPC Hero and Hanapin Marketing. And we’re very excited to introduce you to our opening keynoter. Sophie Newton is Director and Head of Innovation at Brainlabs, where her mission is to revolutionise paid media through mathematical marketing. […]

Here’s a script to track your AdWords spend every hour of the day

I’ve shared some scripts about checking for AdWords basic mistakes and empty ad groups, but there are still many mistakes that can slip through the net. And even if your account is perfect, the world of search is often unpredictable and perilous.

There is one answer: constant vigilance! […]

How to end the UK’s gender pay gap

Marketing agency Brainlabs analysed pay across its 40 or so staff and found a difference of 8.6% between average men’s and women’s salaries. So it raised women’s salaries by an average of 8.6%.

Managers consulted with all the staff first and gave them three options: do nothing; raise women’s salaries by an average 8.6%; or, give male employees a pay cut. […]

Here’s an AdWords script to check for empty ad groups

Last month, I showed you how to check that you’re not still showing ads for last year’s deals. But what if you’re not showing any ads at all?

Maybe you’ve just paused all your sale ads and forgotten to reactivate some of the old ones. Or maybe you’ve been rolling out new ads for some copy testing but accidentally missed a […]