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Here’s How To Fix The Gender Pay Gap…

 
Pay women the same as men.
It may sound straight forward, but it’s not. You might also think that as a mathematician I’d explain the gender pay gap with complex statistical models, normalising for differences in men’s and women’s backgrounds, career paths and time at work. But normalisation is a con – you can justify anything once it’s already in place.

Increasing […]

How to check if you’ve screwed up your AdWords account

We’ve all done it. In our haste to conquer the PPC world, we’ve neglected to check our own work or forgotten to update stuff that we naively thought we’d remember a year later.

Even I’ve done it, and lots of people think I’m a PPC legend (disclaimer: perhaps I’m actually the only one who holds this opinion). […]

International PPC: How to deal with currency fluctuations

One issue I’ve seen with international PPC is how to keep track of your spend and ROI abroad compared to at home. When setting up billing, you can either choose to use the target market currency or use your home currency. There are pros and cons to both, though I don’t intend to discuss them too much here, as most […]

Shortlisted for Seven European Search Awards

After last year’s success in Berlin…

…we are thrilled to have been shortlisted for no fewer than seven awards at the prestigious European Search Awards. No strangers to these illustrious events with their quirky photo booths, free beer, intriguing interpretations of ‘smart/casual’, furtive glances at the competition’s tables across the room, willing them to fail and us to succeed, we’re very […]

The Mario Kart 8 Equinox Championship

The March Equinox – A Trailer.

 

 

The scene was set. A chill breeze swept up and down York Way like a giant broomstick wielded by an even larger groundskeeper. Cars gleamed across the road at American Car Wash (from £8.95). The King’s Cross pond rippled. Every member of the Brainlabs team was, quite literally in some cases, shaking with anticipation ahead […]

Sophie Newton is a Woman of Tomorrow

Last night, top Brainbox, Sophie Newton, was announced as a Woman of Tomorrow by Campaign mag. She seems like a pretty incredible woman of today to us but apparently in the big wide world of advertising she is officially one “to watch”. The awards were perfectly timed as the ceremony was held on International Women’s Day – an important moment […]

Five Questions for Liz: Finance Hero

1. Describe your typical day?
I always start my day of with a latte and a slice of Vegemite (Marmite’s superior cousin) toast or an egg on toast. I then check my emails and get started on a number of tasks – my job is never the same, one moment I’ll be doing invoicing and the next I could be ordering […]

10 Unique Ways to Improve Ad Copy

This Thursday at 4pm (GMT), our Group Account Director, Liam Milner, will be presenting a PPC webinar. Along with Lauren Rosner from Hanapin Marketing, these two PPC heroes will be talking all things ad copy – in fact, as the title suggests, they will be counting out 10 different ways to improve your PPC ads. Click through this link to […]

Five Questions for Alice: Our Talent Managing Superstar

1. How do you start your day?

In the glory days I would try to make myself breakfast (egg and bagel) and a coffee straight away when I arrive to get my day started right.  I, however, gave up coffee for New Years, and this is my first day of veganism for Lent so now I just have watery porridge – […]