Blog

How the Google Analytics Demo Account will benefit our industry

Who really knows the full extent of Google Analytics’ capabilities? There are over 100 reports available even in the standard level platform and even the most avid users amongst us struggle to keep up to speed with the latest additions to the platform, but finally there’s a solution.

At the start of August 2016, Google released a Demo Account for Google […]

Are you losing money to ad fraud? 3 ways to protect yourself

What is ad fraud? Ad fraud comes in all shapes and sizes and can’t be explained by one definition. The Joint Industry Committee for Web Standards released a report in 2015 to demystify the world of fraudulent advertising online. They listed 16 versions of ad fraud including: […]

Brainlabs is coming to the USA!

Harry Potter… David Beckham… One Direction…
Britain certainly has some exports to be proud of.
But we’re about to go one step further…
We’re bringing you Brainlabs.
So why are we making the leap across the Atlantic?

 
1. Innovation is innovation
We are known for being the innovators of paid media in Europe. And it turns out that the unique work and approaches to challenges that are innovative here are also […]

Understanding A Cross-Device World

Amongst digital marketers, it is probably common knowledge, but “UserID” as a term is often used as shorthand in analytics for “the process of stitching together user interactions through logged-in status across multiple platforms”. There may be other variants and slight discrepancies, but the premise is to track users across devices (and potentially platforms, more of that later) to inform marketing, […]

Star centre forward Brainlabs bags a brace at the UK Agency Awards 2016

“…And it’s Brainlabs!

And another!”

It’s award season again, and the sound of a roomful of jaws hitting the floor is still ringing in our ears after Brainlabs managed to pick up two awards at this year’s UK Agency Awards.

For the second year running we were awarded Most Impressive Agency Growth for being so bloomin’ impressive all the time, and a first award for our […]

Here’s a script that copies AdWords extensions to all your campaigns

You might not usually think of shared negative lists and campaign extensions together, because their uses are so different: lists are used for targeting, while extensions spruce up your ads.

But if you look at them with AdWords Scripts, they’re actually pretty similar — they’re both objects that exists on their own and then get attached to campaigns. And, for both […]

Grace Kaye talks online video

Rapidly becoming an authority on all things ‘Display’, Grace has doled out more wisdom with her programmatic ladle on Marketing Land, this time focusing on online video – how it’s used, why it’s used, and some surprising tidbits along the way.

‘It’s official: Video has taken over the internet. It is everywhere, and I mean everywhere; video content is cropping up in our social […]

2016 is finally the “year of the video”

It’s official: Video has taken over the internet. It is everywhere, and I mean everywhere; video content is cropping up in our social accounts, news articles, even our emails.

For us marketers, it’s a dream come true. Videos provide us with so much more opportunity to engage with our consumers than standard display ads, and marketing teams are jumping on board […]

Sophie’s Internship at Brainlabs

Sophie D, from Paris, is drawing towards her final week at Brainlabs after a four-month internship in the marketing department.
Four months is a looong time and there has been lots to discover, so here are the 10 things she’s learnt and done over her time here!
 
1. Being here is worthwhile
Unlike many of my previous internships, I feel useful, part of […]

Here’s an AdWords script to apply shared campaign negative lists everywhere

Do you use shared campaign negative lists? Shared lists are really useful for making sure all of your campaigns are excluding the same terms. Constantly mining search query reports means constantly finding new negatives, after all.

There are also shared lists for campaign placement exclusions, so you can make sure things like adsenseformobileapps.com and random YouTube videos are excluded from all […]