Blog

Yes, you can eradicate the gender pay gap … and here’s how

Marketing has evolved over the last decade towards a far more data-driven approach, so it seemed like a natural fit for a mathematician, and Brainlabs shared my love for tech innovation, as well as some personal principles about workplace culture. Working here gave me the chance to really push my mathematical creativity, whilst also being influential on the growth of […]

UK’s gender pay rankings will put discrimination under spotlight

A more radical reaction to their findings would be simply to close the gap by giving women a pay rise. One firm that did that, London marketing start-up Brainlabs, was featured in this column last year. After it found an 8.6% pay gap, it raised female employees’ pay by an average of 8.6%. The idea – agreed by a company-wide […]

Digital Transformation: A Cost, or an Unprecedented Opportunity?

What’s the real cost of digital transformation? Should we all learn to code? How do we take people out of silos and put data and technologists into our teams? The latest in our Club 2017 Transformation evenings saw our CEO Suki Thompson lead debate on these questions and much more, with Ford Ennals, CEO, Digital Radio; Tete Soto, Director Customer […]

Thought Leader Interview Sophie Newton, Co-Founder Brainlabs

Cloud Moves TV travelled to Here East for another Tech London Advocates Women in Tech event. This time the focus was on shattering uniformity and embracing change. We spoke to some of the most inspiring individuals within this sector to discover how to encourage diversity in tech.

Sophie Newton is the Co-Founder and Chief Operating Officer at BrainLabs. She also won […]

Why Brainlabs won’t be pulling any spend from Google

The recent blame game where Google is the “big baddie” is pure deflection in an attempt to hide the real truth – that media agencies and advertisers don’t understand how to run effective ad campaigns on Google’s platforms.

It’s not necessarily their fault either. I’m not here to join in with the blame game. The ad world has changed significantly in […]

Leave Google alone – it’s time for media agencies to step up

The last few months have been an awakening for advertisers about the risk of programmatic, but the risk has been there since the beginning.

Nothing has changed, other than brand safety becoming the object of mainstream media panic, and even a recent point of focus for the UK government. […]

Seriously, Google, can you just make exact match exact?

In case you haven’t heard, Google has decided to ignore function words and word order for exact match keywords.

If you just want to know how to fix this travesty, then scroll to the stopgap solution section where I’m sharing a script from Brainlabs (my employer) which will automatically add so-called “close variants” as negative keywords. Yippee! If you also want […]

How to fight against online ad fraud (in 6 steps)

 

How do you fight ad misplacement and fraudulent advertising? First of all, it’s hard. No media buyer can guarantee complete brand safety, nor can they ensure that every single impression is from a real person rather than a bot. A percentage of any digital advertising spend, at least for the foreseeable future, will either be wasted on non-human traffic (NHT) […]

How to fight against online ad fraud (in 6 steps)

How do you fight ad misplacement and fraudulent advertising? First of all, it’s hard. No media buyer can guarantee complete brand safety, nor can they ensure that every single impression is from a real person rather than a bot. A percentage of any digital advertising spend, at least for the foreseeable future, will either be wasted on non-human traffic (NHT) […]