Blog

How top bosses embrace the digital revolution

Three CEOs explain how they are harnessing the digital revolution to improve both their businesses and their workers’ well-being.

Modern CEOs work in a different way to their predecessors. Social and culture changes have played a part, but it is the wider availability of secure technology that has enabled this shift. Many of today’s FTSE 250 CEOs began their careers when technology […]

Justin Bieber among favourites for office staff who want music while they work

Millennials whose great-grandmothers listened to Eric Coates’ Calling All Workers on wartime factory lines are bringing canned music into offices.

Last year, PRS for Music, which collects royalties for songwriters and composers, granted 27,000 licences to offices to play recorded music, an increase of 8 per cent on the year before.

Experts have argued for music’s ability to boost productivity since the Second World […]

Ignore the hype: There are no AI-driven media agencies

Artificial intelligence is certainly changing the world, and even changing marketing, but it’s not really affecting media agencies — despite all the hype.

It has become commonplace for a media agency to boast that it’s “AI-driven,” when in practice this is hardly the case. Nor should it be: AI, as far as it has come, is still at least decades away from reaching […]

Attack of the clones: Here’s a script to fight duplicated ads

You know those nightmares where your reflection comes out of the mirror and steals your life? Just me? Well, anyway, this is like that — but in AdWords.

Sometimes you make a mistake with AdWords Editor, but instead of changing the existing ad, you create a new one. Or you’re overzealous in converting your old standard ads and make two expanded […]

Robot receptionist in the Mirror

The first ever robot receptionist clocked on for its shift at a London office today.

Pepper – named after Gwyneth Paltrow’s Iron Man character – has a screen in its chest and can identify emotions and adapt its responses.

Pictured at the Shoreditch offices of media agency Brainlabs, Pepper will greet guests on entry with personalised gestures and perform basic tasks in the workplace […]

Brainlabs hires robot receptionist

‘A robot clocked on for its first shift on reception at a London office today.

The 4ft assistant Pepper, pictured with Jessica Dealey at the Shoreditch offices of media agency Brainlabs, has a screen in its chest and can identify emotions and adapt its responses.’ […]

Learning how to put your trust in data

Businesses still don’t trust digital. It’s fair enough, when you consider all the undisclosed rebates, the deliberate complexity, the lack of transparency, the ongoing problems of viewability, ad fraud, brand safety. […]

How to check if you’ve screwed up your AdWords account vol. 2

If you can believe it, since publishing our first version of this script a year ago, Google has gone and changed AdWords again. And here we were thinking it would just stay the same forever — guess we were wrong!

New AdWords stuff means new potential for screw-ups, hence the 2017 revamp. Who knows? Maybe we’ll do a new one every […]

Moving offices: How to get it right

Phones, desks, chairs, kettles, biscuit tins – packing up and moving an office is exhausting, time-consuming and often costly.

Even when the office manager (or whichever team member is managing the move at the time) has ensured that goods make it from A to B successfully, the trouble doesn’t always end there. Dan was on-hand for The Telegraph to lend some insights […]