YouTube has really messed up. The channel referenced this week in a Times article should have been removed long ago, and certainly shouldn’t have been available as media inventory. That’s indisputable. […]
We’ve done it again (and again, and again). When it comes to growing, we’re pretty awesome at helping others, and equally so at growing ourselves. There’s some sort of positive feedback loop or something going on.
This time it’s a decent 10th place out of the tens of thousands of UK tech companies, due to our 1,193% increase in revenue during […]
Businesses don’t need agencies to buy media for them any more, they need them to manage it. If, as Sir Martin Sorrell recently suggested, media is a “changing industry”, then this at the heart of that change.
The slowdown in growth of major media companies does not portend the death of the agency, but its transition. Google and Facebook have created […]
Daniel Gilbert, CEO, Brainlabs:
All TV advertising will eventually be bought programmatically, so at some point there will be complete integration. At the moment, programmatic linear TV isn’t really a thing, so our focus has been on VOD advertising, especially in terms of measuring performance and using insights to optimise ad content and targeting.
One unique feature of VOD advertising, for example, […]
Automation is going to replace the majority of the work humans currently do in PPC. There will still be plenty of jobs (if not more than there currently are), but the tasks within those jobs will be different. As automation becomes more sophisticated, affordable and adopted, the human element of PPC work will focus primarily on developing and managing automation […]
In case you hadn’t already heard, AdWords can now spend up to double your campaign’s daily budget.
We’ve already had time to let all our emotions out about this, so no need to manifest them in the public arena. Instead, as always, let’s see if we can’t API our way out of this mess.
The main reason why this change […]
This article is a condensed version of the speech Dan delivered at the Festival of Marketing 2017, for all those who suffer from FoMo…
The Personalisation Paradox
The future of advertising is an exciting, terrifying prospect. It’s not inconceivable that within the next decade we will be able to target people at almost every juncture in their life – in their homes, […]
No business has ever had the luxury of standing still.
In the 1920s, American Express was founded as delivery service (hence the name), and Marriott originally specialised in root beer rather than hotels. Any company that has survived this long has had to adapt to the immense changes of the twentieth and early twenty-first century, which is no mean feat.
All TV will eventually be bought programmatically
Five percent of all TV ad spend in the US will be programmatic by 2019, according to research by eMarketer. Though modest-sounding, that’s an extremely rapid expansion from $640 million in 2016 to the $3.8 billion it is expected to become.
Research by PWC predicts that programmatic TV will represent approximately a third of global TV ad revenue […]
As things stand, we are in a situation where the immensely valuable commodity of personal data is being collected by businesses either for free, or for a fraction of its true worth.
What’s more, data is being acquired via non-transparent means, used for undisclosed purposes, and sold without legal obligation to reveal its provenance. […]