At that time, and still today, many agencies were operating like the Mad Men era—relying on “big ideas” and gut instincts. These agencies go from Hypothesis to Execution with not much in between! They hide behind pseudo-science and ‘follow the data’ without really understanding what that means.

On the other side, there are a whole raft of ‘performance agencies’ who are just optimizing within a narrow scope with no real cut through innovation or creative ingenuity.

Brainlabs was built with a mission to bring more real science to marketing.

Science is profoundly cool because it fuses human creativity with the pursuit of unyielding truths, fueling innovative breakthroughs that spark tangible, world-altering changes—from curing diseases to exploring the cosmos.

So we built Brainlabs borrowing the best and most applicable parts of Scientific practice. We hired Smart people (The Brains) to develop breakthrough hypotheses, then put every idea through proper experimental conditions using our validation engine (the Labs).

Our approach worked. We scaled from just one to over 1,000 team members, becoming one of the fastest-growing independent media agencies globally. Today, we serve as media agency of record for growth-focused advertisers spending $10M to $250M—companies like Capital One, Bozzuto, UNICEF USA, and Hornblower Group.

We knew that in order to continue to deliver High-Performance as we scaled, we needed to create the kind of culture that would attract top talent, accelerate their careers and create an environment where they could do their very best work.

Along came the Brainlabs Handbook. Now known as the Culture Code, the handbook lays out exactly what it means to be a Brainlabber and is intended to empower everyone to perform to their highest. We use the Culture Code as a guiding light when it comes to recruitment, career development and navigating the hurdles that come with being a fast growing agency. Our unique culture has earned us awards such as the Sunday Times Best Places to Work, The Times Top 50 Employers for Women and Campaign’s Best Places to Work.

We knew that in order to continue to deliver High-Performance as we scaled, we needed to create the kind of culture that would attract top talent, accelerate their careers and create an environment where they could do their very best work.

Along came the Brainlabs Handbook. Now known as the Culture Code, the handbook lays out exactly what it means to be a Brainlabber and is intended to empower everyone to perform to their highest. We use the Culture Code as a guiding light when it comes to recruitment, career development and navigating the hurdles that come with being a fast growing agency. Our unique culture has earned us awards such as the Sunday Times Best Places to Work, The Times Top 50 Employers for Women and Campaign’s Best Places to Work.