GLOBAL: Facebook’s ongoing problems around data and privacy have added another complication for social marketers adjusting to the platform’s recent moves to shift the balance of users’ news feed posts away from advertisers and publishers back towards friends and family. […]
Contributor Daniel Gilbert is definitely not a fan of Google’s Dynamic Search Ads. He shares why he feels the ad program doesn’t hold a candle to human-powered account management.
So, machine learning in Google Ads is great and definitely the future. But Dynamic Search Ads? Not so much, in my opinion.
In this column, I would like to talk about Dynamic Search […]
Contributor Grace Kaye extols the benefits of programmatic native advertising and walks you through how to deploy a successful campaign.
Native ads have so much potential that I don’t believe is being explored enough today. True, they may not seem all that interesting if you only focus on your bottom line. A good retargeting strategy for display ads might generate more […]
What a momentous year 2017 was for the evolution of machine learning in PPC.
Google added in-market audiences for search as well as two new bidding strategies (maximize clicks and maximize conversions), introduced predicted click-through rate and optimized ad rotation to Google Ads, and launched Google Attribution. […]
Alice was on Channel 5 news discussing Brainlabs’ approach to gender equality. […]
The motor-racing brand, which had previously bought media in-house, put the $40m (£28.8m) global account up for review last year in a process run by Oystercatchers.
In time for the Australian Grand Prix in March, WPP’s Wavemaker will handle all traditional media-planning and buying, while Brainlabs has been tasked to handle digital media. […]
The press just can’t get enough of Pepper. Unfortunately, if you want to film the UK’s first robot receptionist, you have to interview Dan as well, and listen to him blather on about automation.
ITV were willing to comply. Here’s a clip from the 6 o’ clock news all about the role of artificial intelligence in business.
***Warning: Contains Hammocks****
We’ve done it again (and again, and again). When it comes to growing, we’re pretty awesome at helping others, and equally so at growing ourselves. There’s some sort of positive feedback loop or something going on.
This time it’s a decent 10th place out of the tens of thousands of UK tech companies, due to our 1,193% increase in revenue during […]
In case you hadn’t already heard, AdWords can now spend up to double your campaign’s daily budget.
We’ve already had time to let all our emotions out about this, so no need to manifest them in the public arena. Instead, as always, let’s see if we can’t API our way out of this mess.
The main reason why this change […]