Maximizing TV ad campaigns with a test and learn mindset
TV advertising has a clear purpose: to drive brand awareness and recognition so that viewers choose one brand over another. But viewing habits are constantly changing, particularly with the rise of d...
Google Tag Manager vs. Google Analytics: What they do and how they’re different
For the search beginner, the universe of Google tracking and reporting tools can be befuddling and overwhelming. Google Analytics, DataStudio, Google Ads, Tag Manager – all of these Google platforms ...
How to keep furloughed employees engaged
Furlough? Not something many* of us had heard of before March 2020. *All of us... Who am I kidding? Preparing for a pandemic is not something that’s covered in any HR course. But in the UK, a...
Everything advertisers need to know about Snapchat in 2020
In a world that is rapidly changing, wherein smart advertisers are those who can adapt the most to meet the changing needs of consumers, Snap is really shaking up its offering for advertisers and con...
An intro to Spotify Ad Studio: from set-up to moment-based targeting
Spotify’s uniqueness for advertisers lies in two things: Making it as easy as possible for advertisers to get started with audio adsIts streaming intelligence that reveals users’ moods, mome...
When it comes to attribution, don’t let your agency mark their own homework
The role of the agency is ever-changing, and always under debate. Although agencies have cross-channel expertise, tech resources and relationships with media owners, there are things that should neve...
Why we’re tired of the “data vs creativity” debate: they should never have been separated in the first place
The argument of data versus creativity has been plaguing marketing for some time now: as digital marketing nudged in on traditional agencies’ turf, there was an outpour of support for the creative si...
How to improve diversity and inclusion in the workplace during COVID-19 and beyond
The whole of humanity is currently united in a shared experience, fighting against a virus that doesn’t appear to discriminate. And yet, there is plenty of evidence that crises like this one affec...
How to use Spark AR to create Instagram and Facebook filters: a tutorial for beginners
What is Spark AR? Spark AR is a free-to-use platform produced by Facebook that enables users to create interactive augmented reality experiences, i.e. filters, for Facebook and Instagram. A...