Women in Digital: Breaking Barriers
Organisations cannot thrive if everyone thinks and behaves in the same way – diversity fuels innovation. But breaking down systematic sexism, especially in male-dominated industries such as tech, req...
Bidding strategies comparison just got cross-channel with this Search Ads 360 script
This script makes comparing bidding strategies quick and easy: and even better, it’s cross-channel!Last year, we published a script to help you compare and monitor performance of manual, automatic an...
Search Ads 360: A script for easy Google Sheets reports
Getting reports for your campaigns in the Search Ads 360 platform is a bit of a hassle, so here's a script that makes it much easier to pull reports into Google spreadsheets. All you need to do i...
How to set up your Google Cloud Console for Search Ads 360 scripts
At Brainlabs we have been publishing and sharing our scripts for a long time now. Normally these have been as simple as copy and pasting some code, inputting your own spreadsheet, or other IDs, playi...
3 ways to optimize your paid media campaigns
It can be easy to want to sit back and relax after launching your paid media campaigns. You’ve put in all the hard work of designing creative and writing copy, setting bids and nailing your targeting...
Campaign Manager vs Analytics 360: What’s the difference?
Okay, so you've heard of Google Analytics 360 and Campaign Manager. But what do they actually do? As a Google Marketing Platform Sales Partner, we can help navigate these muddy waters. We sa...
How Analytics 360 can help build a best-in-class data set up
Google’s Analytics 360 is the enterprise version of Google Analytics, and is a core part of Google Marketing Platform. The standard Google Analytics is a great solution for most, but Analytics 360 ha...
Search Ads 360 and Display & Video 360: the perfect integration
Search Ads 360 and Display & Video 360, in conjunction with Campaign Manager, allows you to achieve every digital marketer's dream: showing the right person the right ad at the right time at the ...
Programmatic display: an introduction to Display and Video 360
According to Google, internet users spend 4% of their time on the web on search. Display ads help you reach users in the 96% of the time spent outside of search engines, across websites, mobile devic...