Goodbye Expanded Text Ads: Google Announces Full Transition to RSAs
This week Google announced the change that every paid search marketer knew was coming sooner or later - the sunset of Expanded Text Ads (ETAs). With this change, Responsive Search Ads (RSAs) will beco...
The rise of privacy-first search engines: a marketer’s guide to Neeva, Brave, and DuckDuckGo
Consumer privacy is a major concern across every component of today’s marketing ecosystem. Brands, data providers, and advertising platforms are each attempting to deliver powerful, personalize...
Brainlabs appoints Wan-Gyn Ang as SVP, APAC
Award-winning marketing strategist and business transformation leader Wan-Gyn Ang is joining Brainlabs to amplify the agency’s growth in APAC with a mission to share Brainlabs’ unique data, tech and ...
Brainlabs acquires Canadian Programmatic Buying and Google Marketing Platform experts MediaNet
We’re thrilled to announce Brainlabs’ acquisition of Toronto-based agency MediaNet. Clearly the best thing to come out of Canada since Ryan Reynolds and maple syrup, the arrival of Medianet ...
Mental health awareness at work: How to start the conversation
Stigma: a mark of shame or discredit (Source: Merriam-Webster)Mental Illness: a health condition involving changes in emotion, thinking or behavior (or a combination of these). Often associated...
A paid media expert’s perspective on dealing with depression
For this year's Mental Health Awareness Week, I want to open up the conversation around mental health in our industry and share my experience with depression because it’s such a common experience tha...
Advertising on the cookieless web: 4 steps to protect your data now
Advertisers, your data is at risk. From legislative changes like CCPA to technical developments like ITP, the foundations of data that digital marketing has been built on are crumbling. And this m...
How to produce high quality written content
If you own a website, you’ll undoubtedly have been told multiple times how important it is to write “high quality content”. In SEO terms, this goes hand in hand with the concept of E-A-T (Expertise, ...
How to spot unproductive behaviors your employees may be unaware of
But no autonomy can go unchecked for the simple fact that there are things we do without realizing it that aren’t necessarily the best way of operating.