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Daniel Gilbert to judge the Campaign Media Awards

Industry leaders from Wavemaker, Hearts & Science, Accenture Interactive, Bloomberg and Brainlabs are among the judges for the revamped 2018 Campaign Media Awards.

Entries close on 25 January for the awards, which have been refreshed with new categories and a broader mix of judges to reflect the fast-changing media landscape.

The judging panel includes Philippa Brown, UK chief executive of Omnicom Media […]

What lies ahead for social media in 2018

What happened in 2017? More like what didn’t happen. Right? Seriously, though, a lot happened and I’ve condensed it into two battles.

1. Social media vs reality
In 2017, roughly a third of the 7.6 billion global population were social-media users, and about a quarter had Facebook accounts. This isn’t a dramatic increase from 2016, but still. Social media is big, and […]

If PPC is a line item on your media plan, then you’re not very good at it

Biddable media is not the same as traditional media. You do not do deals, buy it upfront and report on the results later.

In AdWords, for example, you bid on trillions of different data points in a live auction.

So why do I keep seeing PPC as a line on the media plan? It’s a nonsense that weeds out the amateurs. […]

ITV News interview Pepper (and Dan)

The press just can’t get enough of Pepper. Unfortunately, if you want to film the UK’s first robot receptionist, you have to interview Dan as well, and listen to him blather on about automation.

ITV were willing to comply. Here’s a clip from the 6 o’ clock news all about the role of artificial intelligence in business.

***Warning: Contains Hammocks****

  […]

Brainlabs named 10th fastest growing company in Deloitte Fast 50

We’ve done it again (and again, and again). When it comes to growing, we’re pretty awesome at helping others, and equally so at growing ourselves. There’s some sort of positive feedback loop or something going on.

This time it’s a decent 10th place out of the tens of thousands of UK tech companies, due to our 1,193% increase in revenue during […]

Media is no longer about buying power, it’s about brainpower

Businesses don’t need agencies to buy media for them any more, they need them to manage it. If, as Sir Martin Sorrell recently suggested, media is a “changing industry”, then this at the heart of that change.
The slowdown in growth of major media companies does not portend the death of the agency, but its transition. Google and Facebook have created […]

Ask the experts: How to integrate your programmatic and TV ad strategy?

Daniel Gilbert, CEO, Brainlabs:

All TV advertising will eventually be bought programmatically, so at some point there will be complete integration. At the moment, programmatic linear TV isn’t really a thing, so our focus has been on VOD advertising, especially in terms of measuring performance and using insights to optimise ad content and targeting.

One unique feature of VOD advertising, for example, […]

If you work in PPC, you have two choices: learn how to automate or develop strategic skills

Automation is going to replace the majority of the work humans currently do in PPC. There will still be plenty of jobs (if not more than there currently are), but the tasks within those jobs will be different. As automation becomes more sophisticated, affordable and adopted, the human element of PPC work will focus primarily on developing and managing automation […]

Here’s a Brainlabs script to regain control of your AdWords budgets

In case you hadn’t already heard, AdWords can now spend up to double your campaign’s daily budget.

We’ve already had time to let all our emotions out about this, so no need to manifest them in the public arena. Instead, as always, let’s see if we can’t API our way out of this mess.

The main reason why this change […]