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How to fight against online ad fraud (in 6 steps)

 

How do you fight ad misplacement and fraudulent advertising? First of all, it’s hard. No media buyer can guarantee complete brand safety, nor can they ensure that every single impression is from a real person rather than a bot. A percentage of any digital advertising spend, at least for the foreseeable future, will either be wasted on non-human traffic (NHT) […]

Here’s how we improved gender equality at Brainlabs

Yesterday…
Was International Women’s Day with a CTA that felt very Brainlabs:
#BeBoldForChange
 
We have been bold indeed. And great change has occurred.
 
Last Year…
I wrote an article about how we were going to fix the gender pay gap. We had just introduced our pay gap tax, a measure praised by the Guardian as an effective solution to a problem that has persisted far […]

Brainlabs is a Sunday Times Top 100 Employer!

 

As a company that pride ourselves on being a great place to work, getting recognition from The Sunday Times Best Companies is preeeetty awesome. We placed 27th in the end – an amazing achievement – but we want more! Setting our sights higher for next year, we mustn’t be complacent with the special (and, possibly, heaviest ever) award for Wellness, […]

Don’t worry P&G, Brainlabs will save you!

You said it all, you hero.

You cast your gaze upon the world of digital advertising and you saw the darkness lurking beneath its shiny surface, the lies, the murkiness, the rebates, the mark-ups, the horror, (the horror!).

We had seen it too, Marc, but only you had the power to awaken the industry to the gaping issues it had somehow […]

“This is your year, Brainlabs.”

.
“This is your year, Brainlabs.”
— Me, just now

So, 2016 is over. Before we start singing what we think are the words to Auld Lang Syne, let’s have a look back at a rather eventful year. 

 

This image perhaps sums up the general opinion of 2016 for the UK: lots of famous people and things are sadly no longer around — the toughest […]

Brainlabs #1 in Deloitte Tech Track Fast 50

Congratulations to @Brainlabs on taking the 2016 #Tech #UKFast50 awards top spot! pic.twitter.com/867sPVVe4i
— Technology Fast50 UK (@TechFast50) 17 November 2016

Yet another amazing evening for Brainlabs! After picking up the highly prestigious Agency of the Year award at the Masters of Marketing, we’ve now been listed as number one on the Deloitte UK Technology Fast 50 program, celebrating innovation and entrepreneurship amongst […]

Testing, testing, 123

We’ve made no secret about our obsession with testing — it’s a process at the heart of the Brainlabs methodology and we test, test, and keep on testing to optimise our clients’ marketing campaigns as scientifically as possible.

It should come as no surprise, then, that we’re conducting a series of events in conjunction with conversion optimisation agency Conversion, entirely devoted […]

Free Brainlabs Smoothies in Oxford

Frozen fruit? Check.
Bicycle-powered blenders? Check.
Award-winning digital agency? … Double-check.
Smart, smoothie-loving potential new recruits? TBC.

Yep, Oxford students, we’ve got everything else ready and now all we’re waiting for is you. We’ll be on Radcliffe Square from 8:30AM ready to get blending. We’ve heard the early bird drinks the smoothies so that’s why we’re starting so early, but arts students fear not, […]

Benevolent Baking at Brainlabs

At Brainlabs we love both cake and charity — so we were thrilled when the recent Macmillan Coffee Morning gave us the opportunity to combine the two by baking, and then eating, lots of wonderful cake, all while raising money for a fantastic cause.

 

Resident baking expert Zach led a crack team of intrepid sugar elves, with a kitchen management style akin […]

Brainlabs is Agency Of The Year!

Up against some huge independent and network agencies, Brainlabs has won the Agency of the year award at the Masters of Marketing.
 

 

The Masters of Marketing and subsequent Festival of Marketing are among the largest and most important marketing events in the calendar, with the biggest advertisers and top agencies in the country attending both over three days. Over 200 speakers were present at the Festival, […]