In case you hadn’t already heard, AdWords can now spend up to double your campaign’s daily budget.
We’ve already had time to let all our emotions out about this, so no need to manifest them in the public arena. Instead, as always, let’s see if we can’t API our way out of this mess.
The main reason why this change […]
This article is a condensed version of the speech Dan delivered at the Festival of Marketing 2017, for all those who suffer from FoMo…
The Personalisation Paradox
The future of advertising is an exciting, terrifying prospect. It’s not inconceivable that within the next decade we will be able to target people at almost every juncture in their life – in their homes, […]
No business has ever had the luxury of standing still.
In the 1920s, American Express was founded as delivery service (hence the name), and Marriott originally specialised in root beer rather than hotels. Any company that has survived this long has had to adapt to the immense changes of the twentieth and early twenty-first century, which is no mean feat.
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All TV will eventually be bought programmatically
Five percent of all TV ad spend in the US will be programmatic by 2019, according to research by eMarketer. Though modest-sounding, that’s an extremely rapid expansion from $640 million in 2016 to the $3.8 billion it is expected to become.
Research by PWC predicts that programmatic TV will represent approximately a third of global TV ad revenue […]
As things stand, we are in a situation where the immensely valuable commodity of personal data is being collected by businesses either for free, or for a fraction of its true worth.
What’s more, data is being acquired via non-transparent means, used for undisclosed purposes, and sold without legal obligation to reveal its provenance. […]
Another day, another list!
This time it’s the Sunday Times list for the fastest growing tech companies in the UK, in which we were placed a respectable 12th. Not bad. Well actually pretty amazing, but don’t want to sound too cocky.
Based on the last three years up until March 2017, Brainlabs’ annual sales have risen by a remarkable 172.11%.
After being ranked […]
Jim Brigden, former iProspect/I Spy chief and founder of The Search Works, has joined Brainlabs as executive chair a week after #deadlineday for an undisclosed fee, to support the UK’s fastest-growing company.
Having worked at the original PPC provider (Overture), Jim will share his veteran wisdom primarily within Brainlabs’ paid search and programmatic services.
On the appointment, Brigden said, “I looked […]
Using adjectives can really bring a piece of writing to life. But what your English teacher didn’t know is that some adjectives have a higher search volume than others, and sometimes the prettier ones don’t get a whole lot of traffic, elegant as they may be.
So at Brainlabs (my employer), we wrote a script that enables you to work out which adjectives […]
Whatever Google’s proposed changes to the European Commission include, the priority must be to restore the balance between paid and organic search results.
As things stand, almost any commercial query leads to a search engine results page with exclusively promoted results above the fold. On the smaller screens of tablet and mobile, this problem is further accentuated. […]
To survive the next decade, businesses will need to be able to utilise Big Data.
Buzzword or not, it’s probably the most important feature of the fourth industrial revolution, a new economic asset that will define the near future of commercial evolution.
Structured data has been used by companies for a long time, but Big Data is distinct from this in three […]