Women in Digital: Breaking Barriers

Organisations cannot thrive if everyone thinks and behaves in the same way – diversity fuels innovation. But breaking down systematic sexism, especially in male-dominated industries such as tech, requires concerted and continuous effort. Studies have estimated that employing and promoting more women could boost some countries’ economy by an...

3 Ways to Optimize Your Paid Media Campaigns

It can be easy to want to sit back and relax after launching your paid media campaigns. You’ve put in all the hard work of designing creative and writing copy, setting bids and nailing your targeting – it can feel like a break is well overdue.  This is one of...

Campaign Manager vs Analytics 360

Okay, so you've heard of Google Analytics 360 and Campaign Manager. But what do they actually do?  As a Google Marketing Platform Sales Partner, we can help navigate these muddy waters. We sat down with our cross-channel expert James and analytics whizz Paul to discuss the benefits of both, and...