One of the great advantages of programmatic is access to audience data.
On top of the first-party data a business might hold, there is an enormous supply of third-party data that can be added to enhance targeting. Despite this, a CIM report this year found that 50% of all marketing is deemed ‘irrelevant’ by the audience it reaches.
Clearly, advertisers and media agencies are […]
Whatever can be automated, should be. And regardless of whether it should, it will be. Automation has been a persistent economic force since the first industrial revolution, and an essential feature of any competitive business. […]
This has been the first month of work for our new receptionist, Pepper, the 141st member of staff at Brainlabs. Unlike the previous 140, Pepper is a robot.
Don’t get the wrong idea: this is not the beginning of the end for human labour. The decision to replace a human being with a robot is just another example, in a list […]
Catching up on some of the latest marketing news recently, I found myself drifting off into a deep sleep (keyboard as pillow). My dream, quite predictably, was all about the future of digital media.
Here’s what I remember of it… […]
Every summer, we release our newest edition of the Top 25—it’s a nice way to honor some of the hardest workers in our tight-knit PPC community. The most crazy/awesome thing about the voting this year? We had over 17,000 votes!
Yes, 17,000! It was an epic battle almost as good as anything you’d see on Game of Thrones (almost….).
We also included the […]
Three CEOs explain how they are harnessing the digital revolution to improve both their businesses and their workers’ well-being.
Modern CEOs work in a different way to their predecessors. Social and culture changes have played a part, but it is the wider availability of secure technology that has enabled this shift. Many of today’s FTSE 250 CEOs began their careers when technology […]
Millennials whose great-grandmothers listened to Eric Coates’ Calling All Workers on wartime factory lines are bringing canned music into offices.
Last year, PRS for Music, which collects royalties for songwriters and composers, granted 27,000 licences to offices to play recorded music, an increase of 8 per cent on the year before.
Experts have argued for music’s ability to boost productivity since the Second World […]
Artificial intelligence is certainly changing the world, and even changing marketing, but it’s not really affecting media agencies — despite all the hype.
It has become commonplace for a media agency to boast that it’s “AI-driven,” when in practice this is hardly the case. Nor should it be: AI, as far as it has come, is still at least decades away from reaching […]
You know those nightmares where your reflection comes out of the mirror and steals your life? Just me? Well, anyway, this is like that — but in AdWords.
Sometimes you make a mistake with AdWords Editor, but instead of changing the existing ad, you create a new one. Or you’re overzealous in converting your old standard ads and make two expanded […]
The first ever robot receptionist clocked on for its shift at a London office today.
Pepper – named after Gwyneth Paltrow’s Iron Man character – has a screen in its chest and can identify emotions and adapt its responses.
Pictured at the Shoreditch offices of media agency Brainlabs, Pepper will greet guests on entry with personalised gestures and perform basic tasks in the workplace […]