Improving UX through Analytics
User experience is important – little hitches in your site’s user experience could cost you conversions and repeat visitors, big ones could have your customers leaving to competitors in their droves. ...
How to Set Up User-ID in Google Analytics
User ID is one of the biggest new features of the Universal Analytics platform and analytics.js tracking code. In this post I’ll explain what it is, how it works, and how to set it up and get started....
Statistical significance for CRO
Statistical significance is all about whether the difference between two numbers is meaningful or just a fluke. In this post I’ll outline 6 things you need to know to make statistical significance f...
How to learn SEO
When you talk to SEOs about how they got into the industry, the stories are always pretty varied. There is no standard route into SEO given that it isn't taught at University or College, at least not ...
Getting video results in Google
NOTE: This article is now somewhat dated. For a more up to date and in-depth look at getting video rich snippets, please check out this post. The following post is a beginner's Video SEO blueprint. F...