Programmatic Advertising Services & Strategy

01

Full Funnel

Our mission is to leverage full-funnel strategies to unlock growth opportunities for our clients by identifying the pivotal role Programmatic plays, across the key media touchpoints in their marketing mix. Through advanced measurement tools, we aim to demonstrate the incremental impact of Programmatic on your business, ensuring we are maximizing its full value and focus our efforts and markets where it matters most.

02

Custom Solutions to Unlock Growth

We create tailored solutions driven by data, first-party segmentation, custom algorithms, and advanced technology. With partnerships like DV360, The Trade Desk, Amazon, and Yahoo!, our DSP tech stack ensures radical transparency and empowers you to own your data and tools. From in-housing to consulting and LTV maturity projects, we deliver across formats, including Display, Native, Video, CTV, DOOH, Audio, Podcasts, and more.

03

Channel-Agnostic, Data-Driven Planning

Our planning process is rooted in three principles: Digital First, Agility, and Experimentation. Powered by proprietary tech, we use data signals across platforms to understand shifting category and consumer dynamics, optimizing performance and spotting growth opportunities. Real-time insights keep brands relevant and responsive to market changes. With tools like Hippocampus and Experiments Dashboard, we embrace experimentation to drive innovation and ensure every strategy delivers measurable impact.

Our tools supercharge our specialists’ strategies

View all technologies

AV Planner

Maximizes reach, quality, and effectiveness by factoring in de-duplicated global and local audience reach, attentive seconds per 1,000 impressions (aCPM), and short-term ROI, ensuring efficiency across the funnel.

Hippocampus

Houses hundreds of anonymized test ideas and results from cross-channel clients, offering insights into impactful strategies and identifying optimal testing opportunities for your campaigns.

Experiments Dashboard

Audience Sync Tool automates the upload of 1P data to platform streamlining data management

Geo Boost

GeoBoost designs statistically valid geo-tests, measures results, and evaluates the impact of marketing strategies without relying on cookies, while also calculating incrementality

Spend Optimizer

Auto-generates spend allocations for conversion campaigns, ensuring budgets are maximized for performance.

Schedule Manager

Centralized media planning app that streamlines the media plan creation with an efficient sign-off workflow, reducing errors and liability, while also standardizing plan quality. It provides finance with revenue forecasting and easy PO access, simplifying the invoicing process for client teams

Budget Pacer

Our Budget Pacer consolidates spend data from all your DSPs into one sending email alerts in the event of projected overspend, ensuring your campaigns are on track to hit delivery goals