WEBVTT

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Hi, I'm Dan Gilbert, founder of Brain Labs.

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Brain Labs is an integrated media agency on a mission

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to make marketing more scientific.

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I started Brain Labs in 2012.

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At that time, and still today,

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many agencies were operating like the Mad Men era,

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relying on big ideas and gut instincts.

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These agencies go from hypothesis to execution

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with not much in between.

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They hide behind pseudoscience

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and follow the data without really

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understanding what that means.

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On the other side, there's this whole raft

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of performance agencies

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who are just optimizing within a narrow scope

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with no real cut through innovation or creative ingenuity.

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Brain Labs was built with a mission

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to bring more real science to marketing.

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Science is profoundly cool

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because it fuses human creativity with a pursuit

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of unyielding truths, fueling innovative breakthroughs

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that spark tangible world altering changes from curing

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diseases to exploring the cosmos.

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So we built brain labs, borrowing the best

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and most applicable parts of the scientific practice.

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We hired smart people their brains

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to develop breakthrough hypothesis

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and then put every idea

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through proper experimental conditions using our validation

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engine, the labs, that's the brains in the labs, brain labs.

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We pioneered the use of AI in advertising

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where most people didn't even know what that meant.

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We separate correlation from causation

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and continuously learn.

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This is stacking the odds, using statistical rigor

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to shift towards what works and away from what doesn't.

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Only after rigorous validation do we scale.

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Our approach worked and is working.

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We've scaled from just me

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and my parents' attic to over a thousand team members

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becoming one of the fastest growing

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independent media agencies.

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Today we serve as media agency of record

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for growth focused advertisers spending $10 million

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to $250 million.

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Companies like Capital One, bto, unicef, USA,

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and the Hornblower Group.

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It's a unique privilege to work with such advanced clients.

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They choose Brain Labs

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'cause we are relentless in identifying

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and optimizing what actually influences the

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only currency that matters to them.

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Measurable business impact, which normally means revenue

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and profit over a decade later,

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was still the same company at our core.

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Smart people applying genuine scientific methodology

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to marketing, generating measurable revenue results

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by stacking the odds for our client's success.

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Our early adoption of AI didn't just propel our growth,

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it transformed how we think about marketing itself.

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We don't guess and scale.

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We validate first through statistical rigor,

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not so-called marketing laws.

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We are brain labs where science meets marketing.

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This is our story.