WEBVTT 1 00:00:00.360 --> 00:00:02.520 Our approach to UX research goes 2 00:00:02.520 --> 00:00:06.510 beyond looking at a very narrow view of conversion rate 3 00:00:06.510 --> 00:00:10.140 and rather creating radically memorable experiences 4 00:00:10.140 --> 00:00:11.760 for your customers. 5 00:00:11.760 --> 00:00:14.370 So they're impressed upon discovery 6 00:00:14.370 --> 00:00:16.320 and wowed to keep coming back.