WEBVTT 1 00:00:00.385 --> 00:00:03.445 Retail media isn't just about driving immediate sales, 2 00:00:03.635 --> 00:00:05.565 it's about sustained brand growth. 3 00:00:05.985 --> 00:00:09.645 We take a full funnel approach using a mix of upper, mid, 4 00:00:09.665 --> 00:00:12.525 and lower funnel tactics to increase brand visibility, 5 00:00:12.975 --> 00:00:15.365 build consideration, and drive conversions. 6 00:00:16.345 --> 00:00:19.005 By integrating SEO paid search 7 00:00:19.225 --> 00:00:22.285 and programmatic advertising into our retail media approach, 8 00:00:22.625 --> 00:00:24.205 we create a seamless strategy 9 00:00:24.235 --> 00:00:28.045 that moves consumers from discovery to purchase and beyond.