Industry Press

Blockchain for programmatic? You must be kidding

Trying to use blockchain to solve programmatic media is excessive use of technology, argues the chief executive and founder of Brainlabs.

What’s the best way to fix the programmatic transparency problem? According to the latest thinking, it’s to use blockchain. In other words, throw even more technology at a problem that is caused in the first place by an excessive use […]

Advertisers re-evaluate Facebook

GLOBAL: Facebook’s ongoing problems around data and privacy have added another complication for social marketers adjusting to the platform’s recent moves to shift the balance of users’ news feed posts away from advertisers and publishers back towards friends and family. […]

Brainlabs partners with Formula 1

The motor-racing brand, which had previously bought media in-house, put the $40m (£28.8m) global account up for review last year in a process run by Oystercatchers.

In time for the Australian Grand Prix in March, WPP’s Wavemaker will handle all traditional media-planning and buying, while Brainlabs has been tasked to handle digital media. […]

What lies ahead for social media in 2018

What happened in 2017? More like what didn’t happen. Right? Seriously, though, a lot happened and I’ve condensed it into two battles.

1. Social media vs reality
In 2017, roughly a third of the 7.6 billion global population were social-media users, and about a quarter had Facebook accounts. This isn’t a dramatic increase from 2016, but still. Social media is big, and […]

If you work in PPC, you have two choices: learn how to automate or develop strategic skills

Automation is going to replace the majority of the work humans currently do in PPC. There will still be plenty of jobs (if not more than there currently are), but the tasks within those jobs will be different. As automation becomes more sophisticated, affordable and adopted, the human element of PPC work will focus primarily on developing and managing automation […]