Tag - google marketing platform

Search Ads 360: Top Bidding and Reporting Features

Search Ads 360, formerly known as DoubleClick Search, is a powerful search management platform built for advanced campaign management and reporting. It integrates Google Ads, Bing Ads, Yahoo! Japan, Yahoo! Gemini and Baidu all in one interface. This seamless integration allows you to make large-scale changes to campaigns, ad...

The Beginner’s Guide to Google Marketing Platform

The MarTech and AdTech landscape is complex to say the least. And in a world of walled gardens and increasingly complicated data regulations, a single-stack approach is the way to go. That's where Google Marketing Platform comes in. It’s a suite of advertising and analytics solutions with cross-channel audience data...