Why you should be using programmatic native adsRory Jones
Contributor Grace Kaye extols the benefits of programmatic native advertising and walks you through how to deploy a successful campaign.
Native ads have so much potential that I don’t believe is being explored enough today. True, they may not seem all that interesting if you only focus on your bottom line. A good retargeting strategy for display ads might generate more conversions if you’re looking to sell a product.
However, in comparison to display prospecting, case studies from our agency’s clients have shown me that native ads truly shine when it comes to driving traffic and boosting brand engagement in the long term.
Don’t get me wrong; I love display ads. Display is a great way to keep your brand name out there while measuring effectiveness by tracking impressions and reach. But with marketing strategies like business storytelling peaking in this age of content, advertisers should really make better use of the goldmine that is programmatic native.