This week’s most useful reading material for digital marketers (Week of 23/03/2020)

Brainlabbers have been gathering and sharing resources useful for digital marketers during the COVID-19 outbreak, and we wanted to share them with the wider community.

We will be posting a new curated list of the most helpful information on the internet every week to keep arming you with information as the situation develops.

And if you’re in the fight against COVID-19: thank you for everything you’re doing.

Stats roundup: coronavirus impact on marketing, ecommerce & advertising
This Econsultancy article is a great mishmash of info that’s useful for agencies and clients, covering UK spending predictions, changing ecommerce trends, and possible repercussions for the ad industry. 

How COVID-19 Has Impacted Google Ads Results for 21 Industries
This LinkedIn article from Mark Irvine of WordStream covers trends observed across verticals who have experienced considerable changes to PPC performance in light of current events, using over 15,000 advertisers as a sample size. Great insight into which industries are facing challenges across the board.

Five Things PPC Pros Can Do Now to Keep Commerce Moving in the COVID-19 Era
This article from Optymyzer gives guidance on managing budgets and bid strategies effectively to try and maintain performance as much as possible during this time. 

Coronavirus Placement Exclusion List for Google Ads 
ZATO Marketing has put together this list of sites to exclude if your client is concerned about advertising alongside coronavirus stories. 

How to Address the Coronavirus Pandemic for Your PPC Campaigns
Off the back of #PPCChat discussions on Twitter (a great hashtag to check in with regularly), Karooya Blog recommends ways to monitor your PPC campaigns and potential changes to make in response to current events. 

Inside Google Marketing: 5 principles guiding [Google’s] media teams in the wake of the COVID-19 outbreak
An interesting insight into how Google’s media teams are understanding their marketing efforts in the middle of the coronavirus outbreak, including the importance of thinking locally, focusing on agility, and providing value. 

How E-Commerce is Being Impacted and What SEOs Could Do
Distilled consultant Samuel Mangialavori goes through some SEO findings in the e-com sphere and gives some top tips on how to manage organic search during this time. 

Campaign’s Coronavirus Blog
This is a great resource for clients and agencies alike, covering big stories that might affect performance, data on emerging trends, and news from brands who are pulling spend.

Within’s COVID-19 Tracker
‘Performance Branding’ agency Within are putting together some analysis of drops in ad spend and revenue for ecommerce clients in their portfolio.  This includes daily updates and suggested next steps. 

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