Machine Learning in Google Ads: How & When to Use Smart Bidding

Machine Learning in Google Ads: How & When to Use Smart Bidding

What a momentous year 2017 was for the evolution of machine learning in PPC.

Google added in-market audiences for search as well as two new bidding strategies (maximize clicks and maximize conversions), introduced predicted click-through rate and optimized ad rotation to Google Ads, and launched Google Attribution.

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