Here’s why you should crowdsource your programmatic creativesDaniel Gilbert
It’s not often that marketers get to kick back and relax while customers do their job for them, but when you adopt user-generated content (UGC) as your creative, that’s how it works. Coca Cola’s “Share a Coke” campaign is a famous example where sales rose by more than 2% in the US after people began posting images of personalized Coke bottles on social media. That’s even more impressive when you consider that the boost reversed, at least temporarily, a decade-long decline in sales. And that was just organic user posts — why not take the concept further to paid advertising?