Having lots of data is good, but knowing how to use it is what really matters. To deliver an effective digital marketing strategy, we get to the crux of the matter by asking: what business goals is your marketing driving?
By closely working with your team, we can develop a set of marketing KPIs that actually deliver against your business objectives. First, we perform a full audit of your marketing activities and refine your digital media mix. Then, we build a roadmap for your media budget with targets benchmarked against historic data and vertical insights.
As part of our full management services or on a project-basis, we can help teams put together a plan for running an effective marketing with an integrated testing plan based on four questions:
1. What do we need to test?
2. Why do we need to test it?
3. When do we know if the test is successful?
4. How do we actually learn from the test?