The Future of Media is Hybrid: How to perfect your in-house/agency balance

This report covers:

• Insight on the key industry changes that brought about the in-housing trend 
• How self-serve media activation has made in-housing much more accessible to advertisers big and small
• Why leading advertisers and sophisticated media departments choose a hybrid in-house-agency model
• A number of key developments to be aware of as media becomes even more complex and platforms and channels fragment further
• Setting up for the future by building a flexible model that allows you to build leading capability in-house supported by agency talent and capability

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