Management Team Page

We are a team of marketers, scientists, and mathematicians — all experts in our fields and totally dedicated to making Brainlabs the best place to work for and work with.

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Daniel Gilbert


Matt Adams Joins Brainlabs

As Global Managing Director, Matt is responsible for delivering excellence to our clients, creating world-class products and driving New Business across the UK and the US. Having been Group Chief Executive Officer of Havas UK&I, Managing Director of Dentsu’s iProspect and Managing Partner at MEC, Matt has worked with some of the world’s most prestigious brands. He is a contributor to Campaign and hugely passionate about creating diverse and supportive workplaces that allow talent to thrive.
Matt Adams

Global Managing Director

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As Executive Chair, Jim manages relationships with key clients and partners to ensure work is being delivered to remarkable standards. During the past 20 years, Jim has successfully built and exited a number of high profile digital marketing agencies and technology businesses. He is passionate about building businesses, digital marketing, golf, football, tennis, dogs, and his family.
Jim Brigden

Exec Chair

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As COO, Irene is responsible for global operations and processes, ensuring that everything we do at Brainlabs is scalable and best practice. Originally hailing from Spain, she initially planned to give London a go ‘for a couple of years’… and then never left. In the decade since, Irene’s worked for the likes of Tesco, eBay, and Ben’s Cookies, leaving time to unwind… by climbing to Everest base camp.
Irene García-Sacedon


As Global SVP of Product & Technology, Mark defines Brainlabs’ global product strategy, bringing his deep expertise in digital and offline media from seven and a half years at Essence. His goal is to help marketers solve communications challenges through both a scientific and experimental lens, and lead our in-housing consultancy practice in the UK and the US. Before Essence, he created and established Walker-i, the digital media division of Walker Media, and held a number roles in digital, and TV media at Carat, EHS (Havas) and BLM.
Mark Syal

Global SVP, Product

As CMO Anu is keen on pushing ahead the key values of the Brainlabs culture and to ensure every employee feels part of Brainlabs success, both present and future. She has had many years of experience working across different digital agencies to push efficiently small & large, Paid search strategies – something she has done very successfully. Her driving passion so far has been Excel and automation, two topics she has spoken on at several conferences. Outside work – she loves riding her motorbike, singing and travelling.
Anu Adegbola

Chief Marketing Officer

Will’s academic background is in mathematics, with a degree from the University of Cambridge (St. John’s College) including a graduate thesis on auction theory. Previous jobs included programmer, strategy consultant in the telecoms industry and floor sweeper. He hated sweeping, and much preferred his role as CEO of Distilled.
Will Critchlow

SEO Partner

As Senior Vice President of Brainlabs US, Jeff leads the US region of Brainlabs and directs process and product strategy for all US hives. Jeff brings 19 years of digital advertising experience to the team and comes to Brainlabs from Hanapin Marketing, where he grew revenue 5x throughout his tenure as President.
Jeff Allen

President (US)

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Daniel heads up Brainlabs US. Having helped to grow Brainlabs UK during the past five years, he is now leading the US team to similarly epic growth in America. He has a masters from Oxford University, supports Arsenal FC, and believes that beans on toast for breakfast is a noble protest against the avocado.
Daniel Bottiglieri

SVP, Growth (US)

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Leo is SVP of Growth at Brainlabs, planning and delivering the Brainlabs effect to our partners. With a BA and master’s from Oxford, Leo has spoken at Search Love Boston, and Google, and delivered projects for clients such as Expedia, F1, and WorldPay. If she hadn’t joined Brainlabs, Leo would probably have been an opera singer instead.
Leo Jennings

SVP, Growth (EMEA)

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As SVP, Grace oversees all client operations in EMEA. With a degree from UCL, Grace runs workshops, speaks at marketing conferences such as SASCon and SMXEast, and writes a monthly column for Marketing Land.
Grace Kaye


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As Managing Partner of Brainlabs two primary US hives, Tom builds and fosters client relationships in the region. Tom comes to Brainlabs with over 15 years of experience in client acquisition and retention. Before Brainlabs, Tom was the VP of Revenue at Hanapin Marketing where his efforts assisted in 6 consecutive Inc 5000 honors and record-breaking client acquisition and retention. Tom is passionate about helping businesses grow, both in his current role and as a mentor in the local startup community.
Tom Hootman


Louis Perez

Louis has brought with him deep expertise in content strategy, which he’s enjoyed developing over the last several years. When he’s not head down in SEO, he’s likely aiming to check out all best restaurants NYC has to offer. Outside of work, he also values his Italian & Cuban descent.
Louis Perez

New York Partner

Carrie Albright

Operating Partner Carrie is an avid ambassador for everything Paid Search. She contributes to the PPC Hero blog and regularly speaks at conferences such as State of Search and Hero Conf. With a Masters degree in Policy Analysis focusing on statistics and economics, she’s also no stranger to numbers. This numerical know-how allows her to successfully supercharge client revenue and return. Her passion for Paid Search success is only rivalled by one thing: her love for her two rescued pitbulls, Amadeus and Twiggy.
Carrie Albright

Bloomington Partner

Jeff Baum

In his role as Operating Partner, Jeff leverages his thirteen-year record of success scaling PPC accounts and building strong relationships to ensure client success. He regularly shares his extensive knowledge across industry press and speaks at leading conferences across the US and Europe. Like many of our team, Jeff’s the outdoorsy type, and thinks there’s nothing better than being with mother nature for ten miles at a time. Not only that, he’s also a history buff and self-confessed WW2 nerd.
Jeff Baum

Bloomington Partner

As a Partner, Liam is responsible for growing our nascent Los Angeles client base. Liam has a master’s from Oxford in history and politics and is a keen footballer (both as player and supporter). He has been at Brainlabs almost since it began in 2012.
Liam Milner

Los Angeles Partner

Sergey earned his Marketing and Communications degree from The University of Washington, and has been helping clients’ websites rank organically for the past 5 years. Sergey has also been involved with the creation of iOS games, iOS social applications, and various website launches ranging from plumbers to tech-companies.
Sergey Stefoglo

Seattle Partner

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