The state of PPC conferences in Europe

The state of PPC conferences in Europe

I was impressed by the opening keynote by Sophie Newton (Brainlab), who gave interesting insight of what Google potentially could offer to advertisers in the future. The extreme synthesis is: automation, automation and automation… Automation in ad copywriting using word vectors, automation in bids optimization with genetic algorithms and automation in images recognition for better display effectiveness with neural networks (using aggregated human captioning activities to better understand what is represented in images).

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